Email Marketing Specialist

Job description

Traveling, Dining out and/or seeing a show is a collaborative experience. At Ten we have a passion for creating these memorable experiences for our members. Ten Group has established itself as a successful presence in the luxury lifestyle sector and Ten is continuing to grow opening it’s 18th global office this year along. We at Ten have a passion for service and we are looking for individuals with that same passion.

We at Ten are looking for an extraordinary Email Marketing Specialist to join our Product Team. We need that someone who has an analytical mind and can write compelling copy. This person will be responsible for engaging our member through email marketing, promote our hosted events and exclusive member benefits and deploy ad-hoc campaigns. The Email Marketing Specialist will send regular updates to key investors and manage internal communications to our staff in our 18 international offices.

We need an expert at numbers crunching because the success of the campaigns will hinge on using behavioral and demographic data to create personalized content that will attract and retain our members.

Essential Duties and Responsibilities:

• Creates and optimizes successful email marketing campaigns adhering to strict deadlines
• Take strategic information and develop a plan that will produce tactical and effective results
• Monitors impact of work using statistics and feedback from stakeholders and adjust plan design accordingly
• Using IBM Marketing Cloud, our email marketing software, you will be manipulating data segments to design and execute email marketing campaigns that will help increase the efficiency of the overall campaign processes.
• Create campaigns and present them in a format that is aesthetic and can be easily followed by people outside the team
• Must familiarize yourself with clients, products, and services and write in a variety of styles that targets the specific audience.
• Working cross functionally with Senior Leaders in multiple departments and countries. Managing major stakeholder expectations and prioritizing appropriately.
• Build internal relationship becoming well-embedded within the business operations in order to pick up relevant trends and ideas
• Ensures that Ten’s use of data for marketing is compliant with data protection laws and best practice within the sector
• Writing clear, engaging and persuasive copy
• Continually generate active, engaging industry specific content for Ten’s social media accounts. Watching for latest online trends and keeping up with public shifts in media attention. Maintaining brand consistency with all content
• Keeps admin tasks under control

Job Requirements:

• Bachelor’s degree or an equivalent combination of education and experience
• 2+ years working in a similar position for a midsize to large company
• Proven experience successfully increasing brand engagement and profitability in a similar position
• Experience with IBM Marketing Cloud, Exact Target, Eloqua, Marketo, MailChimp, Constant Contact or similar
• Established within the hospitality sector
• Must have basic hands-on experience with HTML coding skills
• Proficiency editing images in various formats
• Proven project management experience including managing competing priorities
• Successfully developed and maintained relationships with industry contacts

Job Type: Full-time

Required education:

• Bachelor’s

Required experience:

• Email Marketing: 2 years