Brand Manager

Job ID: R-11836

Position Overview: Why Join Coca-Cola North America?

It’s an exciting time to work in The Coca-Cola Company’s flagship market. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do – whether we’re innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we’re collaborating with our diverse network of locally-connected bottling partners, and when we’re returning every drop of water we use to communities and nature. And people – with the different backgrounds, skills and perspectives they bring to our workplace – are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Function Specific Activities:
The Brand Manager will play a key role to help deliver the objectives of the brand and will be responsible for stewarding key marketing, bottler, and customer strategies to ensure our brands continue to deliver volume and revenue growth. Candidate should be experienced with and have a passion for marketing a youth targeted lifestyle product, while also understanding the key role of the shopper/home category manager when it comes to getting the product into the house. She/he should have a keen eye for passions and style trends that influence youth culture, and be well versed in pop culture to ensure that brand drives its relevance and affinity among the highly coveted multicultural teen and young adult. While general CPG brand skills are required, candidate should have a savvy and entrepreneurial spirit and be comfortable championing a brand that challenges the status quo. A proven ability to drive innovative business solutions and motivating/leading internal and external teams is a must.

Key Responsibilities:
Deliver North America brand growth and financial targets for volume & revenue to reach yearly goals on our path towards our 2020 Ambition

Help develop long-term growth strategy and annual brand plans for how the brand can win inside and outside the SSD category

Illuminate the brand potential and strategy to inspire our key customers and bottlers to drive support and commercial acceleration of our brands in key markets and retail channels

Identify key business priorities and work with cross-functional group to bring the brand’s marketing efforts to life in the market place

Work with agency and cross-functional partners to develop brand and retail marketing programs and supporting material.

Lead cross-functional teams on work assignments and tasks to provide sufficient direction and manage timeline milestones so desired objectives can be achieved.

Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within/under budget

Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business

Prepare reports / presentations as needed (e.g. monthly performance reports)

The Ideal Candidate Will Have (aka Job Requirements):
Minimum of 3 years of experience in brand marketing. CPG experience is ideal.

Strong analytic skills, experience with Nielsen, strategic thinking, creative thinking, team first leadership, planning, organizing, problem solving skills

Ability to motivate and influence cross-functional team members

Passion for understanding consumer behavior and uncovering insights

A keen eye to spot new trends

Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)

Solid understanding of promotion and media planning – both grassroots and across major mediums (OOH, radio, print, new digital)

Creative Skills: The ability to guide and recognize great work when approaching all aspects of brand and innovation management.

Resourcefulness to improvise and adapt to deal with daily challenges via creative problem solving.

Excellent written, verbal, and interpersonal communication skills

Need to have thick skin, appreciate personality with a purpose, bring good energy and have a good sense of humor.

Education:
Bachelor’s Degree, MBA preferred or equivalent work experience

Related Work Experience:
3-5 years of brand management / marketing experience

Technical Skills:
BUILDING BRAND VALUE

Financial Analysis: Knowledge of and the ability to use basic financial analysis (e.g., Return on Investment, Value Chain Analysis) related to marketing effectiveness, resource allocations and new business opportunities.

Marketing Research Resources: Knowledge and application of industry research resources (e.g., attitude and usage, Nielsen, trend resources) for consumers and customers.

Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics.

BUILDING BRAND LOVE

Brand Marketing Strategy: Knowledge of information needed to define brand strategic corridors and develop appropriate business solutions for national and local market activation.

Brand Marketing Development: Ability to lead the development, communication and stewardship of brand positioning, architecture, and guidelines to develop compelling consumer/shopper programs

Marketing Innovation: Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations) in order to create a proprietary advantage for the brand and Company in the minds and hearts of consumers.

Job Requirements:
Years of Experience: 5-7 Years Experience

Leadership Behaviors:
DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation).

COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).

ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders.

INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.

DEVELOP SELF AND OTHERS: Develop self and support others’ development to achieve full potential.

Growth Behaviors:
GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.

SMART RISK: Makes bold decisions/recommendations.

EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.

PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.

FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.