Analyst, Social Media

Company: Carnival Cruise Line

Area of Interest: Marketing

Location: Miami

State: Florida

Job Title: Analyst, Social Media

Carnival Cruise Line is the most popular cruise brand in North America and operates 25 ships designed to foster exceptionally fun and memorable vacation experiences at an outstanding value. Carnival Cruise Line is the leading provider of year-round Caribbean cruises and also operates seasonal cruises in Europe, Alaska, New England, Canada, Bermuda, Hawaii, Mexican Riviera and the Panama Canal. The brand caters to a wide consumer demographic, appealing to families, couples, singles and seniors alike. One common denominator among Carnival’s guests is the desire for a truly fun, memorable and enjoyable vacation experience.

This position is a social media analyst that tracks key social media metrics, reviewing our campaign results, leveraging social listening to provide insights and recommendations, analyzing the impact of paid and earned social media programs as well as our paid influencer programs. Additionally, this individual will be responsible for the set-up and management of our social reporting tool and social CRM program. This individual has the ability to report out on day-to-day performance as well as analyze the results to identify key learnings and implications spanning from offline and online channels.

Continuously monitor social media campaign performance including campaign structure, channel selection and creative performance. Leverage findings and reporting to optimize creative/media.

Responsible for managing and developing social listening tool and social CRM program.

Will set appropriate KPIs for share of voice and sentiment.

Provide detailed weekly and bi-weekly reports and analysis on performance on social media. Additionally, include recommendations on optimizations needed. Forecast growth by social channel.

Management of social listening/reporting tool. Oversight on tool users, implementation of new tools, requests for reports

Understand effects of social chatter on paid media and vice versa.

5 years’ experience

Experience in social media marketing, digital marketing, online advertising/media, channel marketing and/or consulting. Proven track record of communicating actionable insights verbally and in writing. The ability to successfully prioritize and manage multiple projects in a deadline-driven environment is critical. Exhibit enthusiasm, passion, creativity and commitment.

Proficient in Microsoft Office Suite (expert in Excel), Site Catalyst (or similar), Social listening tools, Social channel analytic dashboards/tools. Must have experience working with Sprinklr.

Benefits as a member of Carnival’s Team:
A comprehensive healthcare program, dental coverage and flexible spending accounts

Company-paid term life insurance and long term disability coverage, employee-paid optional life insurance and other voluntary insurance programs

A 401(k) plan that includes up to a 3% company match after one year of service and a discretionary

Profit Sharing contribution in your second year of eligible employment

Tuition Reimbursement that provides up to 75% reimbursement for company related professional career development

An on-site Space Coast Credit Union satellite office, cafeteria and free parking

Employee Stock Purchase plan that provides up to a 15% discount off the Fair Market Value of Carnival Corporation Common Stock Paid vacation and sick time

An on-site fully accredited preschool educational program that provides developmentally appropriate educational programming for families of children ages 6 weeks through 5 years of age and up to 12 years of age during school holidays and summer vacation in addition to drop-in care for those unexpected childcare conflicts

An on-site Health and Wellness Center that provides a full range of activities including weight training machines, free weights, cardiovascular equipment, an aerobic center, massage therapy, certified personal trainers and a wide variety of other programs

Two complimentary “Fun Ship” cruises a year (based on available space and seniority) as well as discounted rates to friends and family in addition to other discounts to local and neighborhood vendors

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by local, state, federal, and/or international law.

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