Sr. Director Business Analytics

The purpose of the Commercial Business Analytics team is to act as the corporate Commercial lead for planning, forecasting, target setting, reporting, performance and ongoing business routines, as well as stewardship of central and field analytics and insight generation. In this role, you will be accountable for creating value by leading these processes and driving their transparency and coordination across corporate functions and CBUs. In addition, a pivotal responsibility will be to devise and develop standardized approaches to analytics, customer engagement and performance review among field sales/CBU-based analytics resources. Finally, the Commercial Analytics Director is considered an important leadership resource for both the Bacardi Commercial Leadership Team and overall hub executive team.

Key accountabilities and responsibilities

Drive results & excellence in execution

Ownership of commercial planning, forecasting and target-setting processes

Ownership/oversight of corporate commercial performance process and communications

Leadership and standardization of key Commercial routines (Performance Reviews, Risk/Opportunity Reviews, Distributor QBRs, S&OP input, forecasting, etc.)

Leadership in development of standardized commercial reporting and performance communications; visibility and connectivity to Bacardi financial reporting processes

Leadership in development of standardized conventional tools and templates for CBU implementation (e.g., distribution/high NSV/innovation trackers)

Guidance and oversight of field Analytics efforts (thought partnership around local ad hoc analysis/insight generation)

National/corporate analysis and insight generation from key content (e.g., ATI, Picture of Success) to feed into Commercial Insights, Customer Marketing, NRS/NOP, CBUs, etc.

Collaboration with CBUs, Customer Marketing, Operations and Finance colleagues to manage in-year gap planning and one-off initiatives.

Develop talent and capability

Implement learning and development plans for your team based on Commercial Excellence approach

Ensure that your team has resources needed to deliver desired results

Create a winning team

Align all employees behind the targets and create a passion for winning in the company

Recognize accomplishments and behaviors in a timely manner

Ensure all employees have a knowledge of Bacardi history and culture

Measures of success

Performance: Achieve Net Sales Value (NSV) growth targets vs. budget and NSV per case target ahead of plan

Value share: Deliver target value share growth

Strategy: Full participation in the development, delivery, and ownership of the annual planning, forecasting and target-setting processes from a commercial perspective

Employee Engagement: Achieve sustained improvement in engagement and enablement

Talent: Deliver against talent management objectives

Critical experiences for success

To be successful in this role you will have/be:
Ability to influence across all areas and levels of the organization, to set strategy and direction related to business plans and targets.

Ability to manage and prioritize multiple activities simultaneously in a fast-paced, continuously changing and often ambiguous environment.

Ability to clearly develop & articulate business requirements and translate into implications for stakeholders (e.g., CBU Field Sales organizations)

Highly developed financial, commercial and strategic analytical skills.

Exceptional communication and interpersonal skills in order to effectively interact and drive efficient communication with multiple layers of the Bacardi organization.

Ability to lead, manage and develop team members.

The following experiences are preferred:
8-10+ years of experience in the Spirits or broader beverage alcohol industry

Experience managing others in both direct and matrix capacities

Significant experience and/or exposure to Commercial or field sales environments and ways of working

Significant experience with annual planning, forecasting and reporting tools and processes

Experience in sophisticated analytics role or complex business environments

Education:
Bachelor’s Degree in finance or accounting, preference for equivalent of Masters of Business Administration.

FUNCTIONAL EXCELLENCE Please review the Commercial Excellence Model for specific information on the functional experiences required for this role.

LEADERSHIP EXCELLENCE Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future. We have a clearly defined Leadership Excellence framework, and you will be expected, as a senior leader to be a role model of all 6 elements: Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example / Develop and Inspire Talent

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.