Social Media and Content Coordinator

Job Description

Do you love telling stories? Do you have a passion for social media and email marketing? Do you want to craft meaningful content about the shooting sports and defense industries?

We are seeking a Content and Social Media Coordinator to own, develop and deliver key content, social media and marketing assets. Social and email marketing experience, strong attention to detail, time management, organizational and communication skills are essential. Telling a great story through incredible imagery and exceptional copywriting is vital. Experience in content administration, marketing concepts and the travel industry is preferred. This is a hands-on position for someone who thrives in a fast-paced, team-focused, deadline-driven environment. This role is based out of Newington, NH.

Responsibilities

Responsible for all aspects of social media marketing including, but not limited to daily content creation, timely and effective engagement with posts, editorial calendar production, promotions and giveaways

Manage social media ad campaigns including budget

Contribute to SIG’s blog from content creation and editing to sourcing of new material to successfully position SIG as an industry leader

Responsible for managing aspects of internal communication platforms including, but not limited to, a quarterly newsletter creation, a monthly digital editorial newsletter, copy writing and editing, editorial calendar production.

Manage import/export of various subscriber lists in multiple systems

Create meaningful marketing copy catered to the customer’s needs

Responsible for some digital assets including photos and video, website and email photo selection, guide photos and budget, photo library system, and improving efficiencies throughout

Stay up to date on social media and email marketing best practices to successfully position SIG Sauer as best in class

Requirements

2-3 years’ experience

Understanding of social media and email marketing required

Knowledge of the firearms and outdoor industry preferred

Possess strong attention to detail and robust communication skills

Proactive problem solving approach with changing priorities in a fast paced environment

Proven critical thinking and collaborative skills

Ability to create and implement plans, processes and procedures

Experience with HTML, CSS, Adobe Suite, Mailchimp, WordPress CMS, email automation and segmentation highly desirable