Marketing Systems Analyst – Marketing Solutions

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Responsibilities:
The Marketing Solutions Team is a technology driven team in the Marketing department with a passion for data. The Campaign Development team are data experts in Southwest Airlines’ Customer data and their primary focus is to support the direct marketing efforts by supplying audience data to support marketing campaigns. The Campaign Development team accesses a variety of databases to support the marketing efforts using SQL and various tools. In addition to the critical work supporting our campaigns, the Campaign team supports loyalty promotions, Customer research efforts, and data needed for various analytic projects and audits.

WORK ACTIVITIES/CONTEXT:
Supports various Marketing teams to define and develop Unica campaigns and queries for database pulls to support promotional, survey, analytical and ad-hoc requests.

Understands the loyalty database, backend processes, and frequent flyer program to provide support around the company’s needs to generate revenue, gain Customer insight and/or maintain the loyalty program’s competitiveness.

Performs quality control on developed Unica campaigns and SQL scripts

Works with various Marketing teams to assess technology needs to support, track and segment Customer and Membership data trends.

Responsible for ensuring accuracy, completeness, and standard adherence for assigned projects.

Develops process standards in order to streamline the campaign development and database query process.

Implements projects in conjunction with the Customer/Rapid Rewards production, Marketing’s Analytics, SWABIZ and/or EDW teams.

Liaison between internal departments and vendors.

Maintains an understanding of new technology and trends.

Assists in finding most cost effective methods of implementation with an eye to always finding ways to contain costs

Must be able to meet any physical ability requirements listed on this description.

May perform other job duties as directed by Employee’s Leaders.

Qualifications:
BASIC QUALIFICATIONS:
High School Diploma, GED or equivalent education required.

Must be at least 18 years of age.

Must have authorization to work in the United States as defined by the Immigration Reform Act of 1986.

EDUCATION:
College degree in Computer Information Systems or Business Administration preferred or equivalent industry experience.

WORK EXPERIENCE:
Strong knowledge of SQL required. Oracle or Teradata experience preferred.

At least 2 year’s experience in software development and support.

At least 1 year’s experience with SQL.

At least 1 year’s experience using Oracle or Teradata databases.

UNIX experience, preferred.

Experience with Unica Campaign Management tool, preferred.

SKILLS/ABILITIES/KNOWLEDGE/WORK STYLE:
Ability to function under stress, meets deadlines, juggle multiple tasks, and work as a team player with no supervision.

Must possess excellent organizational and writing skills. Must be able to handle multiple situations simultaneously with strong attention to detail.

Must demonstrate and maintain high regard for confidential and sensitive information.

Must have judgment sufficient to handle and solve complex administrative challenges.

Must have knowledge of computer systems and software (Windows, Word, Excel, and the Internet).

Must be able to communicate effectively verbally by telephone and face to face.

Must be able to speak before the public.

Assignments are received in task oriented terms. Work is reviewed for soundness of judgment and overall quality and efficiency.

Accomplishes tasks mainly through direct supervision of Team. Monitors daily assignments of Team and actively assists or provides direction to them as required. May perform ongoing tasks of Team.

Ensures that projects are completed on schedule following established procedures.

Majority of liaison is on internal basis with Team and Leaders on same level or one level higher. Contact with internal Employees and outside Customer representatives at various levels concerning specific phases of projects or contracts.

Participates in briefings and meetings for Internal and External representatives concerning specific phases of projects.

Must be able to comply with Company attendance standards as described in established guidelines.

Must be able to work well with others as part of a Team.

OTHER QUALIFICATIONS:
Must be able to travel and work overtime.

Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines.

Southwest Airlines is an Equal Opportunity Employer.