Marketing Coordinator

The Marketing Coordinator helps support product marketing initiatives through various channels including advertising, sponsorships, promotions, contests, sales solicitations, catalogs, website updates, social media posts, influencer marketing, events and videos.

ESSENTIAL DUTIES AND RESPONSIBILITIES: Coordinates creative materials and production work for various solicitation components, including, but not limited to: product sell sheets, POP/merchandising pieces, posters, window clings, brochures, videos and promotional items. Assists with marketing support at all trade shows and events. Assists with online marketing and social media initiatives. Coordinates all marketing-related mailings. Researches, organizes and maintains internal and external marketing related items, including event staff apparel, promo items, sales incentives, event supplies. Works closely with brand managers and project managers to secure necessary legal and licensor approvals for solicitations and advertising materials. Assists with creation and editing of marketing related videos. Assists with the execution of in-kind sponsorship assets and acquisitions. Coordinates contests and promotional sweepstakes programs, including obtaining legal approvals, acquiring and delivering sweepstakes prizes, coordinating related promotional events and interfacing with sweepstakes winners. Coordinates community outreach initiatives and programs. Works with Human Resources to recruit talent for Upper Deck internship programs. Creates and maintains project flow spreadsheet and to ensure delivery of critical deadlines. Evaluates ROI post campaign and offers recommendations for improvement. Coordinates ‘End of Job’ overruns and creates promotional card packs with Collecting Guides. Assists with maintaining and organizing all marketing materials, supplies and other inventory.

EDUCATION/YEARS EXPERIENCE: BA in Business, Marketing or a closely related field or equivalent experience. 2+ years of experience in marketing, social media, promotions, advertising or related area.

KNOWLEDGE, SKILLS AND ABILITIES: Competent knowledge of Social Media, including Facebook, Twitter, Instagram, Pinterest, etc. Competent knowledge of commonly used marketing, promotional and administrative support concepts, practices, and procedures.Ability to move from concepts to concrete expression of ideas.Strong focus on executing overall marketing objectives and strategies. Knowledge of sports and entertainment, trading card or game industry a plus. Excellent oral and written communication skills. Strong interpersonal, problem solving, customer service and relationship building abilities. Strong organizational, editing and proof reading skills. Ability to handle multiple, high priority projects with a keen attention to detail. Ability to act as company representative and interface with internal and external parties at all levels. Hands on, energetic and motivated self-starter. Ability to travel on behalf of the company. Knowledge of general video creation and editing.