Market Star

Job Descriptions:
Position Overview

The Field Marketing Coordinator role leads the execution of local marketing programs to benefit MOD locations within a market.

Key Interfaces: Marketing, Operations, IT

Key Responsibilities

Store Support – drives store level brand awareness and models best marketing behaviors within the store’s four walls. Using available resources and templates developed by MOD HQ, develops and implements local marketing initiatives to support locations or markets. Travels to stores to visit with operations team for face-to-face reviews of store and marketing performance. Reports activities on a weekly re-cap to Regional Director, Regional Training Manager and Local Marketing Manager.

Operational Support – partners with operations to support individual stores within market. Works together with operations to analyze sales, identifying underperforming stores, review trends and share best practices. Travels to locations as needed by operations to help improve performance. Helps develop the marketing skills for employees in all stores within market.

Marketing Support – supports implementation of national, regional and store-specific marketing campaigns. Attends all calls and meetings to provide updates and insights. Leads new store openings within market. Manages all fundraisers, donations and sponsorship approvals within market.

Detailed Responsibilities

Execute effective local marketing plans that support key marketing initiatives in the market.

Plan, manage, execute and measure events and promotions.

Serve as the local brand steward and ensure all marketing activities are aligned with brand standards.

Audit marketing execution in-store to ensure maximum impact of marketing materials and messaging

Build community goodwill, develop and manage relationships with influential organizations and charity partners in the market.

Partner with General Managers/District Managers/Regional Directors to determine marketing goals and priorities by store

Provide local market insight, competitor information and opportunities on weekly manager calls

Execute new store opening program

Required Experience:
Experience and Skills

Bachelor’s degree in marketing, communications, events or related field preferred

2+ years of working experience in a marketing, communications or other related role preferred

Excellent interpersonal, verbal and written communications skills

Retail or restaurant experience

Strong organizational, prioritization and time management skills

Ability to travel, including overnight travel, up to 50%

Proficient in Microsoft Suite; Smartsheet

Must have reliable transportation

Personal Characteristics

Ability to work in a fast-paced, changing environment

High attention to detail

Ability to travel and occasionally work long hours

Enjoy problem-solving, strategizing and communicating with all levels of people

Ability to make high-impact decisions autonomously

Passion for MOD highly desired

Physical Requirements

This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.

Fit with MOD’s Core Values

Be authentic and innovative with our brand and products

Continually strive for improvement

Prioritize activities that have the biggest impact

Be responsive and go the extra mile

Act with a sense of urgency

No one succeeds alone

Keyword: Market Star

From: MOD Pizza