Manager, Social and Digital Storytelling

Job ID: R-08692

Position Overview: Why Join Coca-Cola North America?

It’s an exciting time to work in The Coca-Cola Company’s flagship market. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do – whether we’re innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we’re collaborating with our diverse network of locally-connected bottling partners, and when we’re returning every drop of water we use to communities and nature. And people – with the different backgrounds, skills and perspectives they bring to our workplace – are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Function Specific Activities:
Manager, Social and Digital Storytelling

The Manager, Social and Digital Storytelling will support the execution of 360-degree campaigns to promote and enhance the reputation of The Coca-Cola Company’s brands and business in North America. The Manager, Social and Digital Storytelling will be focused on brand and business communications via multimedia channels, social media and Coca-Cola Journey.

This role is responsible for:
developing and providing content for social media and other communications channels that supports the company’s brand and business communications objectives

managing and performing website editorial activities; monitoring and responding to feedback

identifying opportunities to enhance social media interaction with customers, clients, and/or the general public through strategic storytelling assets that bring to life the personalities of our business and our brands

supporting a wide range of brand PR campaigns through strategic ideation and supporting content to drive earned and social media impact

presenting ideas to marketing and communications teams to generate support for brand and business storytelling initiatives

Individual contributor with comprehensive knowledge in Social and Digital Communications and the ability to execute highly complex and specialized projects.

Technical Skills:
Advanced writing and visual storytelling across all mediums; deep social media and digital communications knowledge; project & budget management; Developing deep knowledge of the Company’s issues and of the industry and its issues; Proficient in supporting 360 degree strategies and program across marketing and PAC disciplines – addressing key business issues and all key TCCC stakeholders, including identifying long-term impact of initiatives and measures of success (e.g. KPIs). Ability to adjust plans and alter course of action based on changing circumstances. Presenting to and “reading” an audience, adjusting delivery and dialogue techniques as appropriate.

Position Requirements:
Advanced writing and visual storytelling across all mediums

Agency and outside resource management, including budgeting

Coca-Cola System Understanding preferred

Excellent verbal and written communication skills to influence and demonstrate quality excellence

Bachelor Degree in Communications or equivalent experience

Minimum Experience Required: 5 years related experience with exposure in media communications, internal and leadership communications and stakeholder/audience engagement

Job Requirements:
Years of Experience: 5-7 Years Experience

Leadership Behaviors:
DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation).

COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).

ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders.

INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.

DEVELOP SELF AND OTHERS: Develop self and support others’ development to achieve full potential.

Growth Behaviors:
GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.

SMART RISK: Makes bold decisions/recommendations.

EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.

PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.

FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.