Digital Marketing Analyst

Job ID: R-11185

Position Overview: Why Join Coca-Cola North America?

It’s an exciting time to work in The Coca-Cola Company’s flagship market. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do – whether we’re innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we’re collaborating with our diverse network of locally-connected bottling partners, and when we’re returning every drop of water we use to communities and nature. And people – with the different backgrounds, skills and perspectives they bring to our workplace – are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Function Specific Activities:
The Digital Marketing Analyst will work on supporting various tools and systems used by internal and external stakeholders to build and maintain the digital shelf for Coca-Cola products. These systems are used to manage, monitor, report and analyze content and performance of our products in the eCommerce space.

Function Related Activities/Key Responsibilities

Manage relationships with vendors to build out additional capability around improving and maintaining the eCommerce digital shelf

Support account and brand teams to maintain accuracy and compliance, to optimize and improve, and to steward digital shelf best practices on retailer websites

Manage Marketing and IT projects needed to support the systems and tools used and to further enhance online content

Support syndication and publishing of eCommerce content to various retailer sites working primarily with brand, account and eCommerce team

Perform analysis using syndication, auditing and analytical tools (Salsify, Profitero, Informatica, etc.) to understand critical areas for improvement

Education Requirements:
Bachelor’s Degree in Marketing, Business, Computer Science or related field required.

Related Work Experience:
2-3 years of work experience in eCommerce, Online Merchandising, Website Management, Product Management, and/or Project Management

Direct experience with omni-channel environments and/or eCommerce (retail) channels.

Experienced with Microsoft Excel and manipulating large data sets.

Understanding of HTML and Python

Track record of cross-functional leadership and collaboration, excellent interpersonal and communication skills and self-starter attitude.

Functional Skills:
Proficient in: Microsoft Office (Excel, Powerpoint, Word), HTML

Job Requirements:
Years of Experience: 2-3 Years Experience

Leadership Behaviors:
DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation).

COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).

ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders.

INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.

DEVELOP SELF AND OTHERS: Develop self and support others’ development to achieve full potential.

Growth Behaviors:
GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.

SMART RISK: Makes bold decisions/recommendations.

EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.

PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.

FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.