Creative Activation Manager

Job ID: R-11976

Position Overview: It’s an exciting time to work in The Coca-Cola Company’s flagship market. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do – whether we’re innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we’re collaborating with our diverse network of locally-connected bottling partners, and when we’re returning every drop of water we use to communities and nature. And people – with the different backgrounds, skills and perspectives they bring to our workplace – are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Function Specific Activities:
Develops program execution for specific customer portfolio. Programs include custom programs as well as tailored national dispensed and package programs. Manages agencies to take projects after concept approval, to release of final art Manages budgets in MEM (stewards’ PO process) in concert with the Sr. Shopper Marketing Manager or Marketing Activation Manager

POSITION PURPOSE:
Develops program execution for specific customer portfolio. Programs include custom programs as well as tailored national dispensed and package programs.

Manages agencies to take projects after concept approval, to release of final art

Manages budgets in MEM (stewards PO process) in concert with the Sr. Shopper Marketing Manager or Marketing Activation Manager

Acts as subject matter expert to ensure all custom POS, packaging, coupons etc., protect the company’s rights, trademarks and investment while serving the best interest of our customers and asset partners

Manages project and agency creative budgets

Leads the development and execution of the 7-Eleven Experience (National) and Franchisee Tradeshow

Serves as primary creative interface

PRIMARY RESPONSIBILITIES:Directs / manages against customer work:
Creative materials for all custom messaging

Marketing asset in-venue consumer activation

Promotional materials (coupons, sweeps, coordination, etc.)

Packaging wraps, labels, insertions, etc.

Develops customer specific messaging and materials to support activation:

Customer specific POS and merchandisers

Digital activations (as necessary)

Premiums for market activation

Media / marketing assets

All Legal approvals

Manages budgets:
MEM / POS / CTM /DMI / Merchandising

QUALIFICATIONS:
Education: Bachelor’s degree

Experience:
3-5 years of experience, preferably with agencies who support the consumer goods/beverages industry

Knowledge of brand strategy and application across channel, including local marketing

Budget and project management

Understanding of the key drivers of brand health across entire portfolio

Knowledge of key consumption occasions, shopper messaging, and methods of activation

Proven track record of achieving sustainable results

Specialized Technical Skills:
Minimum Required:
Knowledge of Agency capabilities

Planning and organizing experience; execution bias for action Brand architecture/positioning, TM use, legal guidelines and Vis ID SME

Media (tags, scripts, print ads, program ads)

Rules development, legal approval process

Coupon codes

Prize fulfillment

Brand Acumen – positioning, role, occasions, vision

Collaboration (e.g., Region Commercial, Sales) Effectively communicates & builds relationships at all organizational level

Knowledge in consumer / shopper insights and trends

Job Requirements: Primary Responsibilities:

• 3-5 years of experience, preferably with agencies who support the consumer goods/beverages industry
• Knowledge of brand strategy and application across channel, including local marketing
• Budget and project management
• Understanding of the key drivers of brand health across entire portfolio
• Knowledge of key consumption occasions, shopper messaging, and methods of activation
• Proven track record of achieving sustainable results

Qualifications:

• 3-5 years of experience, preferably with agencies who support the consumer goods/beverages industry
• Knowledge of brand strategy and application across channel, including local marketing
• Budget and project management
• Understanding of the key drivers of brand health across entire portfolio
• Knowledge of key consumption occasions, shopper messaging, and methods of activation
• Proven track record of achieving sustainable results

Years of Experience: 3-5 Years Experience

Leadership Behaviors:
DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation).

COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).

ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders.

INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.

DEVELOP SELF AND OTHERS: Develop self and support others’ development to achieve full potential.

Growth Behaviors:
GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.

SMART RISK: Makes bold decisions/recommendations.

EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.

PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.

FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.