WDW Marketing Strategy Manager

Develop Marketing Strategies to deliver business objectives

Develop Strategic Input to drive marketing plan development

Lead communication plan development across a cross functional team

Evaluate campaign creative

Monitor, evaluate and analyze business performance

Understanding of new media landscape and capabilities

Work with Consumer Insight team to deeply understand audience opportunities, motivators and barriers

Work with Revenue Management & Analytics, Consumer Insight and Marketing Analytics, Commercial and Operations to identify business needs

Monitor and manage multi-million dollar program budget

Develop after action reviews

5 – 10 years of relevant work experience

Demonstrated technical Marketing skills to develop strategic input, business cases and Marketing Communication Plans

Demonstrated experience in strategic planning and project management

Demonstrated leadership with cross functional teams

Exceptional partnership and relationship skills

Demonstrated ability to handle multiple tasks simultaneously while maintaining cross function relationships

Demonstrated ability to interpret data analyses and draw marketing implications from research and consumer insight

Exceptional presentation skills

Demonstrated strong ability to influence others

Strong oral and written communication skills

Strong attention to detail

Experience managing budgets

Superior professionalism

Previous experience with Hispanic Marketing with Spanish language proficiency

Previous experience with National level campaigns

Previous experience with Marketing to Florida Residents or to High affinity groups

Previous experience planning and implementing go to market programs deploying micro segmentation and advanced digital targeting capabilities

Previous experience with product development and new product launches

Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, Brand Management (Internal only: Pricing, Industrial Engineering, Premium Services, Operations, Finance)

Bachelors degree in Marketing, Business, Communications or Equivalent

MBA or Masters of Management

©Disney is an equal opportunity employer. Drawing Creativity from Diversity.

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

Walt Disney World Marketing Strategy is an exciting and fast-paced work environment that is both challenging and rewarding. Our vision as a Marketing organization is to be the most imaginative marketers of immersive entertainment, inspiring people worldwide to make their Disney dreams come true.

Our ultimate objective is to drive consumer demand, visitation and revenue goals for the Walt Disney World Resort. The Marketing Strategy team achieves this goal by developing strategies and communication plans to reach and influence the consumer mindset and behavior including desire to take a Disney vacation, visiting during a specific season, reaching a special consumer segment, staying in a Walt Disney World Resort, and purchasing a Walt Disney World ticket.

This position would work with Consumer Insight and Marketing Analytics, Revenue Management and Analytics, Operations and Commercial to determine business needs. The position would be responsible for developing a consumer strategy as well as leading a cross-discipline team including Public Affairs, Advertising, Media, CRM, Digital and Relationship Marketing to develop a creative campaign and communication plan that is maximized to deliver on Disney brand, consumer needs and business goals.

©Disney is an equal opportunity employer. Drawing Creativity from Diversity. 458332