Virality Analyst

Come see what’s cookin’ at HelloFresh!

HelloFresh delivers “cook from scratch” meal plans straight to your door, with easy to follow recipe cards and high quality, pre-portioned fresh ingredients—saving time and money that you can instead spend with your loved ones!

HelloFresh is the world’s leading meal kit company and is expanding rapidly. Founded in November 2011, HelloFresh now operates in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, and Canada. HelloFresh delivers millions of meals to millions of customers across the globe. and listed in November 2017 at the German Stock Exchange in Frankfurt.

Job Description:
The Virality Analyst will be responsible for optimizing HelloFresh’s Referral Program across all markets and report into the Virality Manager of Analytics. This role will be responsible for reporting on the program’s performance and make optimization recommendations utilizing dashboards, experiment analysis, and weekly A/B Tests. The role will also support the development of an experiment pipeline to test our strategy hypotheses and be partially responsible for the experiment execution.

To succeed in this role, you’ll need strong soft and hard skills. You’ll need to be a self starter who is excited to solve new problems and become part of our exciting Virality team.

You will …

• Conduct deep dive analysis to better understand and direct HelloFresh’s referral program.
• Execute new A/B Tests and analyze results as well as build and maintain reporting dashboards
• Coordinate with BI and Customer Experience Teams to ensure the program is embedded correctly within other HF initiatives.
• Communicate data-driven insights and recommendations to key stakeholders
• Work closely with international Virality team on developing strategies and optimizations based off of your analyses.
• Attend meetings with other departments to understand their needs for insights

You are…

• Intellectually curious with strong analytical skills
• Strategic & critical thinker– you get the smaller and the bigger picture
• Understand key business KPIs for subscription e-commerce (CAC, CLV, cohort retention, etc.)
• A team player with a can-do attitude (“no” isn’t in your vocabulary!)
• Excited to work with a global team in a fast-paced environment with constant change

At a minimum, you have…

• A BS degree in Business Administration, Computer Science, Engineering, Statistics, Mathematics, Physics or a related field.
• 1 to 2 years of experience in digital companies, either on analytic or growth/CRO roles
• High proficiency with MS Excel and SQL. R or Python are a plus.
• Knowledge of Tableau, QlikView or Google Analytics and BigQuery
• Knowledge of conversion rate optimization, marketing funnel and retention topics. Previous virality experience is a plus
• Experience in A/B testing and optimizing conversion strategies
• Experience identifying relevant KPIs and establishing and monitoring tracking to ensure ROI-positive results. Data visualization skills are a plus.
• Ability to travel periodically to Berlin

Our team is diverse, high-performing and international, helping us to create a truly inspiring work environment in which you will thrive!

It is the policy of HelloFresh not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran.