Specialist, Social Media – Board Sports

MEDIA
Full-time
Specialist, Social Media – Board Sports
Red Bull Media House North America
Santa Monica
United States

Social Media is important to the lifecycle of Red Bull content. Red Bull social media programs are engaging more than 40 million Facebook fans, setting live-streaming records on YouTube, enabling rich customer dialogues via Twitter, and much more. The Social Media Specialist for Board Sports supports new and innovative social media programs and content output on both social and owned platforms. By educating, activating, and empowering key consumer-facing communities, the Social Media Specialist exponentially increases the impact of Board Sports content at Red Bull.

EXECUTE SOCIAL MEDIA PROGRAMS

Implement content plans for promoting and covering Red Bull Board Sports live events & other initiatives via social channels

Define tactics for expanding Red Bull’s Board Sports social media audience

Enable opinion leaders, athletes, broadcasters, and participants to be part of the dialogue through scalable social tactics

Synthesize learning into best practices to maximize exposure across owned and social/shared platforms

Manage asset delivery and implementation of Ad creative

IMPROVE SOCIAL MEDIA PROCESSES

Maintain and evolve social media standards between Red Bull and its key communities

Establish and maintain rules of engagement for working with communities that require social media support

Evaluate internal Audience Insights research; test and apply to programing decisions on existing formats

Investigate and evaluate social platforms, tools, and services against business goals

Identify content that appeals to Red Bull consumers and followers of Red Bull Board Sports opinion leaders and athletes.

Leverage programming strategies to convert social reach into engaging experiences

Ensure Red Bull’s presence in U.S. priority sport playgrounds are strongly represented on owned & social platforms with a clear value proposition to consumers

NETWORK & COLLABORATION

Work effectively and manage stakeholders across departments in Red Bull North America, global HQ, and regional offices.

Confidently manage delivery of projects to ensure they are both editorially strong and budgetarily efficient.

Work with the programming team to track audience metrics and adjust/optimize our content accordingly.

Collaborative with internal teams (production, marketing, paid media, commercial and platform partnerships) to track, measure, and promote success

EXPERIENCE

Your areas of knowledge and expertise
that matter most for this role:

2+ years of experience in storytelling and campaign-driven/sports-focused social media; experience in owned channels a plus

Experience with social platform CMS, capabilities, live streaming, copyright management

Strong planning, project execution, and analytical competencies

Knowledge of audience analytics, audience development, and the ability to understand and learn from data

Strong communication & organizational skills

Collaborative problem-solver

Travel up to 25%

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.