Social Media Marketing Specialist-ATL

RESPONSIBILITIES:
Support management of client’s social media platforms, including daily monitoring and responding to follower questions and comments via Facebook, LinkedIn, Twitter, YouTube, etc.

Support in the day-to-day management of the client’s Meetings Blog and client’s Institute Blog, including uploading new content weekly via a website content management system.

Assist in creating, writing and editing a robust editorial calendar and strategic content for the Social Media platforms.

Develop story ideas, write content and edit copy for weekly Blog posts.

Coordinate logistics and assist in onsite management of photography/video shoots for social media purposes.

Develop and activate social media strategies and content that promotes client Meetings presence at multiple offsite events, including industry tradeshows, sponsorship events, etc.

Partner with various teams (Sales, client’s Event Group, outside contributors, Strategy, PR, Industry partners, etc.) to ensure that our presence across the Social Media platforms supports key client Meetings and client Institute business objectives.

Monitor emerging Social Media tools, trends and applications.

Graphic Design support for social media platforms.

Create monthly recap reports utilizing analytics data from social media platforms and a variety of other data sources.

REQUIREMENTS:
Must have 2-3 years of experience in a professional Marketing, Communications, PR or Social Media role.

Demonstrated strong verbal and written communication skills, with experience handling a high-volume of writing projects while consistently meeting deadlines.

Proven demonstrated knowledge of Associated Press writing style.

Demonstrated creative skills, especially with a focus on creative writing for the Web and Blogs.

Strong partnering and relationship skills.

Ability to work independently and in a team environment.

Proven self-starter and ability to balance multiple priorities.

Strong social media / digital knowledge with an understanding and passion for emerging digital trends and technologies.

Demonstrated computer proficiency with Microsoft Word, Excel, Outlook, PowerPoint.

Some travel required.

Degree in Marketing/Communications, Public Relations, Journalism, English, Graphic Design or related field.

PREFERRED QUALIFICATIONS:
Previous Social Media community management experience

Previous Public Relations or Marketing Communications experience

Previous experience with Website and/or Blog management, including writing, editing and content creation

Proficiency with graphic design programs, including Adobe Photoshop, Illustrator and InDesign