Social Media Marketing & Events Coordinator

As a member of the Ripley Entertainment Team in San Antonio, the Social Media Marketing & Events Coordinator is responsible for developing and implementing cutting edge marketing programs for the three Ripley’s San Antonio attractions. The ideal candidate will focus on increasing our social media footprint and be a leader in all aspects of marketing to drive our online and walk-up business. This role will also be responsible for creating and championing the communications/publicity strategies. This person must have a strong work ethic, be self-motivated, and take initiative.

Specific responsibilities include, but are not limited to the following tasks:

• Develop Strategic Marketing and Communications Plan.
• Assist with the development of the Sales Plan and specific strategies for each sales channel.
• Recruit, hire and train staff as needed.
• Develop marketing initiatives and targets introducing
• Develop operating budgets as it relates to the delivery of required programs. Analyze monthly revenue and expense budget reports and provide updated forecasts as required.
• Plan, develop and implement short and long term goals for the department and senior staff to help achieve company objectives.
• Oversee the development of the required collateral materials.
• Understand and utilize analytics to drive sound marketing decisions.
• Represent Ripley Entertainment and Ripley’s San Antonio as required at community forums, special events and industry functions and serve as the ambassador to the greater San Antonio and Texas communities.
• Other duties as assigned.

Preferred Qualifications:

• Degree in Marketing, Business, Tourism or related field required.
• 5 years experience.
• Experience specifically in the tourism or hospitality sectors.
• Articulate, friendly and outgoing. Excellent communication skills, both written and verbal.
• Highly organized, team oriented and ability to work in a fast-paced environment.

• Leverage existing media relationships and cultivate new contacts within business and industry media
• Maintain close view on industry trends and competitors’ programming and strategies to promote it.
• Proactively draft and/or edit communications documents (key messages, holding statements, Q&A, briefs etc.) and secure appropriate approvals.