Social Media Coordinator

Summary: Support the property’s presence in social media by assisting the Social Media Supervisor and executing a variety of Social Media (SM) duties. Responsible for generating content, drafting, scheduling, posting and monitoring SM content and responding to fan/follower comments, reviews and complaints. Assist in executing internal strategies for social media projects.

Essential Functions:

• Generate quality SM content by shooting compelling photos and video clips around property
• Attend and cover special events and promotions in the casino and elsewhere on property
• Assist with proactive planning of SM calendar content in BaseCamp – ensuring that schedule is continuously built one month in advance
• Ensure that edits from Supervisor, Manager and SM Consultant are addressed in a timely fashion
• Encourage and engage operations teams to submit interesting, quality visual content from their respective areas for social media consideration
• Employ quality control/brand standards and maintain the approved Stratosphere “voice” tonality and personality in generating verbal and visual content for SM
• Schedule Twitter via Sprout Social Dashboard, and post natively on Facebook and Instagram
• Use monthly performance SM metrics reports (provided by SM consultant) as ongoing learning opportunity to adapt and improve engagement and reach per SM channel
• Assist with execution and fulfillment of social media contests and surveys
• Compose at least 50% of SM posts
• Respond to Facebook Private Messages and Reviews (both positive and negative) from guests on a daily basis
• Respond to Twitter content in a timely basis (both positive and negative)
• Obtain contact information from guest complaints on SM and relay to appropriate Operations teams in a timely basis
• Respond on behalf of Stratosphere to a minimum of 20 Tripadvisor and 20 Yelp reviews monthly
• Act as a brand listening/monitoring service
• Help maintain and organize the Social Media content library
• Use the various SM channels to drive followers to our website for more info
• Support property attractions and venues in SM Channels
• Reports directly to Social Media Supervisor and Marketing Manager
• Monitor and report on new SM tools, trends, applications and opportunities
• Create goodwill and positive perception among our SM fans, followers and hotel guests
• Promote Stratosphere in a positive, professional manner
• Remain flexible in work schedule, as events and opportunities frequently fall outside of scheduled hours
• Maintain a friendly and professional demeanor towards guests and employees as Stratosphere’s SM ambassador
• Other duties as assigned

Qualifications/Requirements:

• One or more years of proven success within a similar role involving social media
• Strong computer and Social Media/Internet skills: Facebook, Twitter, Instagram, You Tube, Yelp, TripAdvisor, Sprout Social, Basecamp and other social media management tools preferred.
• Excellent spelling, grammar, editing and written/verbal communication skills
• Adept with use of SmartPhone for photo and video capture editing and apps
• An ability to work well with others and diplomacy are important in dealing with operations teams
• Ability to communicate thoughts effectively in one-on-one and small group situations. Interpret a variety of instructions furnished in written, oral or diagram form.
• Must be at least 21 years of age
• High school diploma or equivalent

  Required Work Cards

• Nevada Gaming Registration

  Physical Requirements

• Working indoors at a desk or table (more than 75% of the time)
• Vision, speech and hearing (moderate)
• Literacy (critical)

  Disclaimer
  
  The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Duties to be performed with or without reasonable accommodations.