Senior Associate, Paid Search (LA)

Summary:
We are seeking a Senior Associate to join our Paid Search team to manage the campaign execution process for our clients. The Senior Associate must be beyond the initial stepping stones of understanding the fundamentals of Paid Search. In this role, you will have increased responsibility and accountability for Paid Search campaign execution as well as gaining further exposure to client-facing opportunities and mentoring junior members of the team.

Responsibilities:

• Develop initial keyword list, leveraging identified brand territory for Search Manger’s review
• Run search reports on a regular basis to mine for new keywords, creative text ad, and overall spend
• Write initial draft of creative text ads based on briefing materials
• Traffic, upload, and QA keywords, leveraging the Bid Management Tool process
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bid Management Platform, AdCenter, AdGooroo, etc.)
• Run reports as requested in Bid Management Platform and engine UIs
• Create Excel pivot tables, formulas, graphs, and charts
• Complete budget tracking documents and review with Search Manager
• Alert Manager of under/overspend, traffic abnormalities and opportunities
• Provide optimization recommendations in regard to spend and pacing the account
• Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative

Qualifications:

• An academic degree in a related field (such as Advertising, Marketing, Business Administration, Economics, Mathematics, Analytics, or Communications)
• A minimum of 1-2 years of paid search campaign management experience
• Previous experience in an agency environment highly desired
• Hands-on experience planning/buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds
• An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
• Knowledge of 3rd party platforms such as Kenshoo, Marin, Doubleclick or analytics tools such as Adobe Omniture a plus
• Proficiency with Microsoft Office (Excel, Word, PowerPoint)
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
• Enjoy working in a fast-paced and collaborative environment

IND17