Research Analyst

This is an opportunity to learn and grow in an exciting, evolving research environment. The role will be responsible for the day-to-day management & analysis of audience ratings and consumer behavior data to demonstrate the power of the Hispanic consumer and how they can be reached effectively using the assets of the Telemundo Station Group. The position will be located in Miramar, Fl.

Analyze and interpret ratings data across the Telemundo Owned Stations in Florida. This includes support for key stakeholders (sales, news, marketing, finance, digital, etc.).

Create and maintain station sales estimates based on Nielsen ratings.

Maintain core research reference documents for the station sales teams.

Support Sales teams in the development of presentations to engage advertisers and their agencies of the importance of reaching the Hispanic consumer in today’s marketplace.

Estimate the performance of new programming, sports and special properties across markets.

Assist the Corporate research team on critical projects

Bachelor’s degree

At least two year experience in media research, advertising, or in a media outlet

Experience with creating and maintaining station sales estimates (in a system such as Wide Orbit/One Domain, Donovan or Strata).

Strong analytical skills, able to analyze qualitative and quantitative data with client needs in mind.

Experience supporting local TV stations’ National sales efforts.

Excellent computer skills, particularly PowerPoint and Excel.

Strong writing and presentation skills.

Familiarity with Nielsen ratings (including applicable software) and other syndicated media research sources such as Scarborough, Simmons, Kantar, and POLK Automotive.

Highly proficient in spoken and written English (Spanish proficiency a plus)

Highly organized and detail oriented, with ability to work under pressure, handle multiple projects and meet tight deadlines.

Strong interpersonal skills and the ability to work well with Management and Sales staff.

Interest in the media industry and passionate about the consumer.

Curious, creative, confident; a proactive thinker.

NBCUOTS – Platform Dev&Comm

Entry-Level

Miramar

Florida

United States

At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.