Reporting Analyst

About the Company

PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit.

The Role

PlaceIQ is looking for an exceptional individual who can explore data, identify insights relevant to our clients’ business needs, and present confident data-led narratives. As a Reporting Analyst you will collaborate with our engineering and product teams to inform and diagnose PlaceIQ’s technologies, and will work closely with our account management, sales, and marketing teams to provide them with insights and analytics from PlaceIQ’s location analytics platform.

Responsibilities

• Explore PlaceIQ’s analytics stack and transform it into media strategies to aid the sales team in closing new business.
• Develop new metrics and visualizations for media and enterprise reporting using data from PlaceIQ’s location analytics platform.
• Build custom enterprise reports based entirely on location data from the PlaceIQ location analytics platform.
• Build mid- and post-campaign reports on PlaceIQ and third-party media using location and ad serving data, identifying key insights, strategizing optimization tactics, and delivering the report to sales teams.
• Present campaign reports to clients with the help of sales people, helping the client understand and value the delivered figures.
• Support marketing staff by obtaining data and producing a narrative for case studies, white papers, and other projects for public consumption.

Required Skills

• Minimum 2 years professional experience
• SQL proficiency.
• Excel and PowerPoint mastery.
• Strong writing skills.
• A comprehensive knowledge of different regions and brands in the U.S.
• Ability to assemble data into a cohesive narrative, delivered via presentation or written document.

Preferred Skills

• Experience with Bash, Python, R.
• Experience with BI tools.
• Client-facing presentation skills and experience.
• Experience working within the digital media space.
• Experience with mobile marketing or geospatial systems a plus.