Public Relations Specialist

PR Specialist Job Posting

What We Are Looking For

Our team currently has an opening for a full-time Public Relations Specialist to support GST’s business and GST’s client. We are looking for an individual with cutting-edge digital public relation strategies to demonstrate the linkage between communication and organizational performance. The individual will be a creative digital media demonstrator. He or she need possess strong communication analysis and comparison skills to help GST stand out. This individual will work closely with GST’s management team as well as our clients; he or she will have the opportunity to initiate communication strategies that support GST’s clients and also GST’s worldwide operations. This is an entry-level position, reporting directly to the Marketing Project Manager.

Role & Responsibilities

• Collect data and conduct research of market trend and demands of potential customers to develop public relations and promotion strategies for management.
• Develop and implement international advertisement projects and prepare the press releases in various media to promote the business to target audiences.
• Identify and understand the customer needs and interests and maintain each organization’s corporate image and identity.
• Update and maintain news content and communication blogs on website.
• Evaluate customer’s satisfaction with the company’s service and the effectiveness of the company’s promotion strategies and activities through social media.

Basic Qualifications

• Experience with at least one evaluation method: including but not limited to: Heuristic evaluation, accessibility analysis, web preference survey, User testing, inspection methods, and Web server logs analysis.
• Bachelor’s degree in one of the following fields: public relations, English, journalism, marketing, communications or related field.
• Display an understanding of communications principles as well as knowledge and familiarity of media.
• Proficient in MS Office and social media
• Detailed oriented and organized
• Ability to respond quickly to changing priorities
• Excellent written and verbal communication skills required
• Regular, reliable and predictable attendance required
• Ability to work well with others in a collaborative team environment
• Proven ability to meet deadlines and work on multiple projects simultaneously