Public Relations Representative

Position Summary

Responsible for overseeing communications to the media, including preparation of: articles, press kits, press releases, and other content initiatives. Cultivates and manages relationships with media reps

Job Duties & Responsibilities

Create compelling, engaging, and brand-right marketing copy and content for emails, web assets, in-store signage, seasonal campaigns, social, and printed collateral, as well as product copy and affiliate marketing pieces.

Develop monthly content themes, long-term content plans that support and enhance brand marketing campaigns.

Ensure consistency and adherence to the brand copy standards.

Prepare articles and press releases for the media.

Ensure the company protects and promotes its image in a proper, coordinated, and consistent manner.

Cultivate and enhance collaborative working relationships within both the endemic and non-endemic media spaces.

Gather and disseminate timely information to press and staff.

Develop relationships with national and regional press contacts to ensure the company reputation is promoted and to deflect criticism.

Plan and oversee press events including writer shoots, hunts, and company tours

Detect public relations issues as they emerge and address them directly

Research and write briefing materials.

Compose and edit press releases, company literature, and articles for internal and external use.

Manage the strategy and content of the company newsletter

Create and disseminate the public relations editorial report to upper management

Create and manage an editorial relationship budget

Create and manage a writer relationship scorecard

Education and/or Experience

Bachelor’s Degree in English/Marketing or related discipline or equivalent experience.

3+ plus years of copywriting / editorial experience for marketing, communications, advertising, public relations or related field(s).

Strong experience copywriting and proofreading for various communication channels, including print, web and social media.

Must possess the ability to understand dynamic programs and promotions clearly in order to deliver persuasive, compelling copy that motivates audiences to act.

Must be well-versed in various writing styles including: promotional, interactive web, web promotions, email, editorial, training, letters and technical forms, etc.

Demonstrated ability to meet tight deadlines.

Previous experience managing press events.

Firearms industry knowledge and experience are highly preferred.

Maintain safe operations and work area by adhering to all safety, health and quality programs, procedures and quality initiatives.

Comfortable using Personal Protective Equipment (PPE) which is required for specified activities.

SIG SAUER, Inc. is an EO Employer-M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, disability, protected veteran status, or any other protected class.