Promotions Director

Oversees multi-platform content and brand strategies marketing, community service and public service efforts, ensuring alignment with overall business objectives. Responsible for the consistent, successful execution of all creative projects from estimation through launch and maintenance.

Principal Duties & Responsibilities:

• Manage & supervise all aspects of commercial, promotional and PSA production (outdoor, radio, direct mail, newspaper, internet, etc.)
• Develop, implement, and coordinate all details involved in station contests and promotions as well as community relations endeavors.
• Work collaboratively with sales staff in an effort to increase station revenue by formulating customized promotional packages for targeted clients.
• Work collaboratively with news on promotions and community involvement to position and brand the station.
• Oversee the creation of all station graphics and art production for use on-air and station website. Ensures continuity of station’s graphic identity.
• Maintain positive relations with outside vendors to secure materials needed for promotions.
• Prepare annual budget for Marketing & Promotions department.
• Serve as a station representative for community and charitable events.

Specialized Knowledge/Skills/Abilities:

• Excellent writing, grammar & editing techniques in order to write reports, business correspondence, & procedure manuals.
• Ability to read, analyzes, and interprets general business periodicals, professional journals, technical procedures, or governmental regulations.
• Must be able to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages.
• Strong problem-solving skills and ability to deal with variables in situations where only limited standardization exists.

Education/Experience: Ideal candidate will have a BS in Marketing or related degree; plus (3) three years experience in similar role. Experience with multi-platform content and brand strategies a must. Meter-market experience helpful. A valid driver’s license may be required for company travel.

Training/Equipment: Working knowledge of MS Word, Excel, PowerPoint, and Outlook. Proficient in use of computer graphics and editing systems.

Work Environment/Mental/Physical Requirements: This position requires the occasional lifting of objects up to 50 pounds. Work may be conducted in extreme outdoor weather conditions. Position requires long hours, work on weekends & evenings. High stress environment with deadline pressures. Some travel may be required.

NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.