Media Buyer

Job Description

Content.ad, based in Irvine, CA, a top native advertising network, is seeking a talented, enthusiastic and self-motivated candidate to join the media buying team. A strong candidate thrives in a fast-paced environment and can handle complex analytical problems.

Responsibilities and Duties

· Plan, implement and report on media campaigns across multiple channels

· Closely monitor and optimize the entire conversion funnel for client advertisers

· Coordinate with other business units to make new creatives, change website copy or make changes to advertiser pricing based on media buying needs

· Setup and monitor A/B and multivariate tests for ads and landing pages

· Work with management and operations staff to improve media buying processes and reporting

Qualifications and Skills

Requirements:

• Proficiency in Excel (functions, pivot tables, V-lookups, etc) and other data-analysis tools
• Strong analytical, problem solving and critical reasoning skills
• Understanding of and interest in internet marketing and digital media
• Ability to learn new skills and to adapt to industry changes
• Strong communication and collaboration skills

Preferred:

• 2+ years media buying experience in Facebook, Yahoo!, native ad networks, and Programmatic (RTB) platforms/exchanges.
• Passion for understanding user behavior and website interaction
• Knowledge of website analytics and basic understanding of how web technologies work.
• Bachelor’s degree (or equivalent experience) in information technology, marketing or related field

To apply:

Please provide the following:

• Resume
• Cover letter specifying why you are a good fit for the position and your availability

Job Type: Full-time