Marketing Manager

About Our Company

FotoFly has two main divisions. First and foremost is our photography school, FotoFly Academy – we excel at education and we love that it is the center of what we do. We also have four photography studios across the valley that make up our studio division. To work at FotoFly, one must come to the intersection where creativity meets accountability. We are innovators, and honestly that means that we’re all a little weird, but we are focused. Our company culture is one of our top priorities, and you will play a major role in this as our Marketing Manager.

Positition Summary

The Marketing Manager will play a central role in ensuring that FotoFly is profitable by filling the studio and Academy to capacity. He/She will help plan, implement and oversee marketing campaigns and programs across all chosen marketing channels.

Essential Job Functions

Management

• Ensure that, companywide, the objective, scope and procedure of every marketing campaign is understood and supported.
• Overseeing marketing budget.
• Oversee the creation of online and print graphic materials.
• Planning and implementing marketing campaigns in line with company objectives.

Marketing Automation

• Work within Hubspot to create effective direct marketing campaigns. Including:

• Email drip campaigns. Create and deploy emails.
• Developing strategic lists based on customer behavior.
• Landing pages. Create and deploy. * Develop and update effective personas for our target customers and moving them through the purchasing funnel.

Social Media

• Maintain FotoFly and FotoFly Academy blog by producing or assigning content that is interesting, funny, instructional or feel-good.
• Post consistently on: Facebook, Twitter, Instagram, Snapchat and Pinterest.

Reporting

• Analytics of website, blog, email campaign, and follower trends.
• ROI on any marketing budget spent each quarter.
• Manage and improve lead generation campaigns, measuring and reporting results.

Qualifications

• Clever sense of humor.
• Efficient and productive.
• Attention to detail.
• Tremendous follow-up skills.
• Bachelor degree in marketing.
• Strong analytical and project management skills.
• Confident and dynamic personality.
• Strong creative outlook.

Job Type: Full-time

Required education:

• Bachelor’s

Required experience:

• Marketing: 4 years