Marketing Manager

• LI-RM

IndeedMCDField

The McDonald’s team based in Atlanta, GA is looking for a Marketing professional to lead the process of developing Co-Op specific marketing/business plans that profitably build sales, transactions, and market share for the company and Owner/Operator restaurants.

Key customers include Regional Management, Co-op Owner/Operators/agencies, National/Regional Staff and Restaurant Management.

This role is based in Atlanta, GA.

Responsibilities

In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

Leadership

• Maintains and strengthens the McDonald’s brand position (market share, preference, business results) in their regional geography and other areas of responsibility.
• Supports the Marketing Director and actively participates in communicating regional plans/goals and establishing Co-op goals.
• Participates and supports the Marketing Director in the development of creative strategies/briefs and media strategies/plans/execution for assigned projects.
• Participates in and supports the marketing Director in strategic planning/alignment, tactical development, execution, evaluation, and continuous improvement of Co-Op business plans (includes advertising, promotion and public relations) to achieve annual Co-Op goals. Leads this process if assigned Co-Ops independently.
• Maximizes success of the system plan by ensuring Regional Owner/Operator understanding and by providing continuous input and feedback to Regional, National & Division Marketing Process Management.
• Leads the process for development, execution and evaluation of local media plans in assigned Co-Ops.
• Supports the Marketing Director in the process for development and execution of local creative (TV, radio, outdoor, print, and restaurant merchandising, etc.) in accordance with the regional creative process and national creative standards.
• Assists the Marketing Director in the communication/process for merchandising execution.

People

• Provides leadership points of view, builds strong relationships and fosters teamwork among Owner/Operators, Agencies, Suppliers and Staff to achieve maximum performance.
• Ensures agency performance reviews are completed.

Analysis

• Supports the Marketing Director to gather, analyze, and provides accurate, relevant, and timely information so that agencies make the best recommendations and Owner/Operators make informed and confident decisions.
• Supports the Marketing Director to interpret and evaluate information related to sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research.

Minimum Requirements

Requirements:

• BA/BS in Marketing or Communications Degree required.
• 5+ years of Field Marketing or Advertising agency experience recommended.
• QSR or Restaurant Services Client or industry advertising or public relations agency experience recommended.
• Strong computer/written/verbal communication skills necessary.
• Understanding of excel, business analytics, business case development and social media strategy a benefit.
• Must be willing to travel within Southern geography and occasional travel in the domestic US.

CountryUnited States

Requisition Number

5989BR

EOE Statement

McDonald’s Corporation is an equal opportunity employer committed to a diverse and inclusive workforce.