Marketing Campaign Specialist

Regions Bank Birmingham, AL January 17, 2017 Marketing

Marketing Campaign Specialist
At Regions, this position provides decision support and direct marketing campaign execution to support marketing needs for the company.

Primary Responsibilities

Implements traditional direct marketing campaigns and customer centric communications including marketing incentive fulfillment
Uses IBM Campaign (formally known as Unica) and SQL to create targeted marketing campaign files
Transfers data to and from internal and external partners for campaign implementation
Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications
Confirms accurate and complete understanding of requirements and seek clarification where needed
Designs, builds, audits (quality control), and executes marketing campaigns and incentive fulfillment to specifications within expected timeframes
Ensures marketing offers are provided to downstream operational systems
Acts as subject matter and data expert
Develops standards to streamline campaign development
Creates campaign waterfall reports and explains/discusses with key stakeholders
Identifies campaign audience members that are eligible for campaign offer fulfillment and ensures customers receive incentives on time
Responsible for correctness and quality of campaigns and incentive fulfillment

This position is exempt from timekeeping requirements under the Fair Labor Standards act and is not eligible for overtime pay.

Requirements

•Bachelors degree

•Two years of marketing experience

Skills and Competencies

Solid understanding of database marketing techniques and complex relational database systems
Knowledge of financial services industry, products, services, and data
Solid knowledge of IBM Campaign workflow processes
Proficient with SQL
Ability to handle multiple projects
Good communication skills; ability to speak efficiently with both business and technical stakeholders

Preferences