Hotline: 678-408-1354

Marketing Campaign Specialist

Marketing Campaign Specialist
At Regions, this position provides decision support and direct marketing campaign execution to support marketing needs for the company.

Primary Responsibilities

  • Implements traditional direct marketing campaigns and customer centric communications including marketing incentive fulfillment
  • Uses IBM Campaign (formally known as Unica) and SQL to create targeted marketing campaign files
  • Transfers data to and from internal and external partners for campaign implementation
  • Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications
  • Confirms accurate and complete understanding of requirements and seek clarification where needed
  • Designs, builds, audits (quality control), and executes marketing campaigns and incentive fulfillment to specifications within expected timeframes
  • Ensures marketing offers are provided to downstream operational systems
  • Acts as subject matter and data expert
  • Develops standards to streamline campaign development
  • Creates campaign waterfall reports and explains/discusses with key stakeholders
  • Identifies campaign audience members that are eligible for campaign offer fulfillment and ensures customers receive incentives on time
  • Responsible for correctness and quality of campaigns and incentive fulfillment

This position is exempt from timekeeping requirements under the Fair Labor Standards act and is not eligible for overtime pay.


•Bachelors degree

•Two years of marketing experience

Skills and Competencies

  • Solid understanding of database marketing techniques and complex relational database systems
  • Knowledge of financial services industry, products, services, and data
  • Solid knowledge of IBM Campaign workflow processes
  • Proficient with SQL
  • Ability to handle multiple projects
  • Good communication skills; ability to speak efficiently with both business and technical stakeholders


  • Marketing or Technical degree
  • Experience with SAS Enterprise Guide

This position can be filled as a level I, II, III, or IV depending upon the candidate’s experience.

EEO / AA / Minorities / Females / Disabled / Veterans

Branch/Consumer Banking

Primary Location


Job Posting
Jan 17, 2017, 9:11:32 AM

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Eltas EnterPrises Inc.
3978 Windgrove Crossing
Suite 200A
Suwanee, Georgia
30024, USA

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