Marketing Associate

Regional Health is looking for a Marketing Associate to support system and local marketing efforts.

Position Summary:

The Marketing Associate (MA) is responsible for assisting the Strategic Marketing and Communications (SMC) department with the daily tracking and implementing of various tactics and initiatives. The MA helps coordinate strategic marketing functions, including brand management, marketing, internal and external communications, creative development, social and digital communication, printing, and community outreach and benefit. The MA promotes a culture within the department of goal-setting, strategic planning and evaluation to demonstrate value, accountability and alignment with system goals.

Essential Functions:

• Coordinate and assist in the planning, implementation and launches of new service lines or promotions.
• Manage details of individual marketing projects and ensure on time and on budget delivery, making adjustments as required in order to achieve successful project output.
• Create, communicate, manage and follow-up on all open marketing timelines/schedules .
• Help prepare and present reports defining project progress, problems and solutions .
• Arrange for and manage the meetings and other key events in reference to the project.
• Develop reports and perform campaign analysis for product performance. Provides post event reports, analysis, and regular status reports on marketing programs.
• Assign tasks to the employees as per the plans, ensure that work gets done accordingly and solve any problems faced in the process.
• Consistently demonstrate persistence and overcome obstacles to accomplish project goals
• Provide creative design support and editing of materials as required.

Required Education:

Bachelor’s Degree in communications, public relations, marketing or related field is required.

Required Experience:

• At least 2 years recent experience being successful in a similar role with similar responsibilities is required
• Prior experience pulling data, analyzing data and creating reports is required.
• Experience working with digital and marketing automation tools such as (Marketo, Hootsuite, MarComm Central, etc.), project management software (Basecamp, Asana, etc.), customer analysis tools (Survey Monkey), email automation tools (Mail Chimp, Constant Contact, etc.) and performance tracking tools (Google Analytics, etc.) is preferred.
• Copywriting skills and experience for internal and external communications, print ads, digital marketing, corporate communications, etc. is preferred.
• Experience developing creative concepts for print ads and other marketing and advertising mediums is preferred .

Physical Demands:

Lifting no more than 10 pounds at a time, occasionally lifting or carrying small items such as files or small tools (for no more than a total of two hours in a workday). Involves sitting for large portion of the day, and may require some standing and walking in carrying out job duties.

Work Hours:

Mon-Fri with evening or weekend hours on occasion

Regional Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status.