Marketing Assistant

Job Description

The Marketing Assistant will assist the marketing director with all tasks involved in developing and executing the company’s overall marketing plan. The ideal candidate will be a quick learner, detail oriented, self-driven and eager to jump in and help where needed. Because this position offers plenty of opportunities to learn in a hands-on manner, candidates with a positive attitude and a desire to grow as a marketer will gain valuable experience in a variety of marketing functions.

Duties

• Provide administrative support by gathering data, preparing reports, handling information requests and performing clerical functions such as preparing correspondence, arranging conference calls and scheduling meetings
• Serves as the front line of the marketing/sales funnel, capturing lead information and screening leads coming into the firm via phone, email, web and various other sources (lead intakes)
• Manages inbound and outbound calls in a timely manner through the use of scripts, further developing the scripts or revising processes as necessary to ensure the most effective lead handling and best possible conversion rates
• Records all inbound leads in database, assigning the leads to the proper attorney for swift and effective response and documenting all applicable information in the appropriate database fields for reporting and data mining purposes
• Gathers and analyzes data through a variety of systems and services, including various web portals, Google AdWords, Google Analytics, live chat, social media, etc.
• Responsible for creating and maintaining reports to aid the marketing director in evaluating the effectiveness of marketing efforts
• Assist in implementing comprehensive marketing plan via a variety of marketing and communications methods including print and digital advertising, social media marketing, client nurture efforts, events, communications, campaigns and more
• Maintains effective and thorough record of all marketing efforts, leads generated, clients retained and all relevant data to calculate ROI of all marketing efforts
• Works with other departments to train on data collection and ensure effective processes to capture consistent and accurate data in CRM for reporting purposes
• Coordinates social media presence, including promotions, ads, content and engagement
• Coordinates programs and promotional campaigns that provide company information to customers, business partners and the community
• Initiates client surveys to capture client satisfaction data
• Assists with public relations, marketing, events management, website management, client nurture, etc. in support of the organization’s goals
• Coordinates vendor accounts and ticket giveaways for clients and prospects
• Represents the brand and communicates effectively with clients and prospects via digital and traditional channels
• Maintains supply of promotional merchandise, branded materials, etc.
• Assist the marketing director with any day-to-day administrative support as required
• Copywriting and proofreading as needed

Key Skills and Requirements

The ideal candidate will have the following skills:

• Proficient in Microsoft Word, Excel, PowerPoint and Outlook
• Strong Microsoft Excel capabilities including formatting, formulas, sorting, filters, charts, etc.; Power-user level abilities including pivot tables are a plus
• Strong verbal communication skills
• Effective written communicator, including editing and proofreading skills (AP style)
• Positive attitude both working independently and as part of a team
• Self-motivated, responsive, takes direction well, able to work autonomously, organized, problem-solving and capable of multi-tasking
• Ability to prioritize department needs and projects
• Ability to work with vendors and manage relationships and projects effectively and professionally

About Atkins and Markoff

Atkins & Markoff is a successful and well-respected law firm comprised of talented and compassionate Oklahoma attorneys serving Oklahomans with a variety of legal services. Based in Oklahoma City, our firm serves individuals, families, and businesses throughout the state. Individuals who desire attentive representation from an advocate who will fight for their best interests need look no further than Atkins & Markoff. With expertise in the areas of personal injury, pharmaceutical injury, criminal defense, social security disability and more, the attorneys and professionals at Atkins and Markoff take great pride in helping clients through every stage of their legal needs.

Job Type: Full-time

Required education:

• Bachelor’s