Marketing Assistant

The primary objective of this position is to manage all the marketing initiatives in support of our communities and resorts sales efforts. Share responsibilities with the rest of the executive team thus requiring maintenance of professional and technical knowledge by tracking emerging practices, attending educational workshops, reviewing professional publications, establishing personal networks, and benchmarking state-of-the-art practices.

Responsibilities:

Marketing:

1. Work closely with VP of Sales, Sales Managers and CEO on the creation of global and individual properties marketing strategies

2. Supervised the Digital Marketing and graphics design firms, SEO, and website design and analytics on all marketing projects for all properties

3. Travel to properties to work with onsite sales managers on sales and marketing strategies for the local markets

4. Work with VP of Sales and CEO on creative ways to communicate our long and short term goals as a company and individual properties

5. Design and implement newsletters, email blasts, social media strategies and email marketing projects to maintain constant communication and interaction between the properties, leads, customers and residents

6. Supervised all social media channels for communities and resorts

7. Develop new printed collateral materials: floor plans, brochures, flyers, promotional communications, feature sheets, warranty outline, and general residents/ customers communications

8. Maintain the inventory of existing printed collateral materials and all marketing materials to maintain stock levels at all properties

9. Archive and keep track of all current marketing agreements, contracts, vendors orders, etc. and report on cost compared with projections

10. Maintain and update current archive of properties/company photos, print materials, videos, recordings, etc.

11. Consistent review of industry market and competitors collateral materials, websites, etc.

12. Update and upgrade properties materials, social medial, websites and internet marketing when necessary to keep up with industry trends and changes

13. Assist community and resort managers on the organization and creations of social events at the properties that will showcase the lifestyle and community unity

14. Coordinate marketing material purchases and field deliveries: established relationships with vendors

15. Create and maintain marketing reports: vendors costs, marketing calendars, advertising calendars and cost reports

16. Act as Liaison between marketing source telephone tracking system, create, maintain and deliver marketing tracking reports

17. Maintain, update and utilize CRM system: Infusionsoft and all plugins for marketing purposes and tracking. Learn how to utilize and maximize the use of the CRM systems, create a training system for the CRM and train peers on how to use the system as necessary

18. Create and maintain lead forms and reports from resorts to upload into CRM system

Job Type: Full-time

Salary: $40,000.00 to $55,000.00 /year