Marketing Analyst

About the Role

The Marketing Analyst will work with our Director of Revenue Operations and leaders across the company to proactively analyze and provide insights into our customer-facing teams’ programs and performance. Your work will measure the ROI of programs, and provide analysis that will inform future strategies and company direction. You will make a direct contribution to continuing our rapid growth as a world-class organization.

About You

Above all else, all Upserve employees are united in our shared optimism, passion, and enthusiasm for the customers we support through our innovative product. In our daily work, we exemplify our values of grit, openness, empathy, impact, and curiosity. In particular for the Marketing Analyst role, we are looking for a comprehensive problem solver who doesn’t just identify issues, but comes to the table with proposed solutions. You are both technical and have superior communication skills, and you take ownership of your work. You have an affinity for data analysis and enjoy uncovering hidden insights. You are committed to the Revenue Operations team’s goal of creating a reliable and consistently high-achieving Revenue organization.

Responsibilities

• Proactively provide analysis and insights on Sales and Marketing programs for both our Direct and Partner channel teams
• Configure analytics tools to capture and analyze programmatic data. Extract and share actionable insights with team.
• Conduct statistical analysis and test hypothesis around business questions
• Participate in the creation of business performance review presentations for executives
• Design and implement reports/dashboards for the consumption of business stakeholders
• Develop consistent approaches and methodologies, automate repeatable tasks and drive process efficiencies

Requirements

• 1-2 years experience with marketing automation/email service provider or tool (Marketo preferred)
• Strong knowledge of Salesforce.com (or other CRM tool)
• Understanding of modern marketing
• A strong knowledge of marketing automation and email marketing best practices
• Solid understanding of workflow processes and systems to optimize marketing and sales productivity
• Superior written and verbal communication skills, with the ability to convey highly technical information in an easy-to-understand manner
• Excellent organizational skills and experience managing multiple, competing priorities
• Ability to work cooperatively across departments
• Strong understanding and previous work experience with Microsoft Excel

Nice to have, but not required

• SQL knowledge
• Insight Squared user
• Familiarity with business intelligence visualization tools like Tableau