Marketing Activation Specialist

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The Marketing Activation Specialist is responsible for supporting marketing activation strategy on property. The Specialist will ensure all activation components are received and placed to maximize impact through floor plan review, evaluating traffic flow patterns and seasonality. The Specialist supports property events and ensures event logistics and marketing components are aligned with the activation plan. All duties are to be performed in accordance with the department and Monte Carlo’s policies, procedures and practices.

Execute marketing activation plans for internal clients, including Food & Beverage outlets/restaurants, Spa, Convention Sales, and Retail; ensures all appropriate marketing components (i.e. signage, videos, emails, marques, etc.) are in proper rotation.

Work to deliver all products on-property, organizing all marketing signage and collateral placement; develop floor rotations by evaluating traffic flow patterns, seasonality, special promotions, etc.

Manage creative job management system processes with central marketing teams, overseeing creation of various collateral, including, email campaigns, flyers and posters for on-property activations.

Work with vendors’ marketing team to ensure campaigns and collateral are consistent with the property brand.

Coordinate details for activation of guest events on property, including on the ground supervision day of event.

Audit website/third-party content weekly (e.g., Expedia, Yelp) and aggregate required changes to Manager (including changes from key stakeholders); ensure content on website is fully accurate and up-to-date.

Prepare materials for Director Marketing Activation key meetings with property vertical leaders and Corporate; gather all necessary data/inputs, build decks, and deliver to Manager for review.

Perform other job related duties as requested.

Required:
Bachelor’s Degree in Marketing, Advertising or related field, or equivalent education and experience.

At least 2 years of experience in a related field.

Excellent customer service skills.

Have interpersonal skills to deal effectively with all business contacts.

Professional appearance and demeanor.

Work varied shifts, including weekends and holidays.

High school diploma or equivalent.

Able to effectively communicate in English, in both written and oral forms.

Preferred:
Previous experience working in a similar resort setting.