Marketing Activation Manager

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The Marketing Activation Manager is responsible for executing marketing activation strategy on property. The Manager will oversee planned and ad-hoc marketing campaigns and partner with central marketing teams to develop creative materials. The Manager is responsible for conducting audits on the website and third-party content and reviewing Web, Social and Promotional reporting. All duties are to be performed in accordance with departmental and Monte Carlo policies, practices, and procedures.

Provide guidance to Specialist on development of key materials required for Director Marketing Activation key meetings with property vertical leaders and Corporate; review and revise materials prior to handoff.

Write marketing activation plans for internal clients, including Food & Beverage outlets/restaurants, Spa, Convention Sales, and Retail and manage calendar of events and campaigns.

Project manage planned and ad-hoc marketing campaigns on-property, oversee day-to-day campaign development and coordinate with Chief Experience Officer organization and property partners, to include corporate requests for portfolio-wide activation.

Collaborate with central marketing teams to develop creative materials required for on-property activation. Write creative briefs; ensure delivery of creative assets per brief and quality control content with final approval from Director.

Coordinate with Entertainment and Events teams to manage on-property activation aligned to strategy.

Manage guest events on property.

Draft copy for updates to website/third-party content; communicate required changes to central teams.

Project manages pre-arrival email/communications strategy to build engagement.

Review reporting (Web/Social/Promo) and provide insights to Director on potential changes if communication strategy not aligned with Brand.

Manage Human Resources responsibilities for the specifically assigned areas; creates and maintains a work environment that promotes client service, teamwork, performance feedback, individual recognition, mutual respect, and employee satisfaction ensuring quality hiring, training, and succession planning processes that encompass the company’s diversity commitment.

Perform other job related duties as requested.

Required:
Bachelor’s degree in Advertising, Communications or Marketing or equivalent experience.

At least 5 years of experience in a related field agency, marketing/advertising within the hospitality/gaming industry, experience managing staff.

Excellent customer service skills.

Able to lead and mentor a team.

Have interpersonal skills to deal effectively with all business contacts.

Professional appearance and demeanor.

Work varied shifts, including weekends and holidays.

High school diploma or equivalent.

Able to effectively communicate in English, in both written and oral forms.

Preferred:
Previous experience working in a similar resort setting.