Manager, Integrated Marketing Communications

NASCAR seeks a talented professional to join our team in the position of Manager, Integrated Marketing Communication based in our Daytona Beach, FL office.

As member of the NASCAR Integrated Marketing Communications team, this position will be responsible for driving day-to-day proactive media relations, support communications efforts across all IMC units and lead integration efforts. This position will focus on generating consistent, high-level earned news coverage around the company’s key strategic initiatives and events.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Spearhead media outreach efforts to NASCAR core and non-endemic outlets around key strategic initiatives and events, including premier race events, driver media tours, enterprise storytelling and local market programs, NASCAR playoffs, at-track media immersions, Monster Energy NASCAR Cup Series Champion’s Tour among others

Strategically place consistent, robust positive news, sports, feature, business, lifestyle and enterprise stories with national and major market print, broadcast and digital media

Mine for, identify and package rich story-telling opportunities that convey NASCAR’s on-track and off-track attributes and communicate key messages

Leverage network of personal contacts to generate earned media coverage; develop rapport with new non-endemic outlets, generating opportunities to introduce them to the sport and reach broad audiences

Produce well-written materials, including but not limited to pitch documents, communications plans, press releases, message points and program PR recaps

Integrate with other IMC department tacticians and key business units, and identify alignment opportunities

Participate in the quantitative and qualitative measurement and analysis of the return on investment of various IMC-driven programs and initiatives

Approximate travel 10%, including some weekends

QUALIFICATIONS

Bachelor’s degree from four-year college or university with specialization in Marketing or Communications preferred with a minimum of (6) years of related experience in Marketing Communications, Public Relations, Corporate / Brand Communications and/or equivalent combination of education and experience.

Apply Now:

Learn more about this role and our team by applying for consideration at www.nascar.com/careers

We are a company unlike any other in the world. At NASCAR you will find a community of diverse individuals focused on our history and heritage, but with an eye toward the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. The key to our success is our employees and we offer highly competitive salaries, benefits second to none, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.