Lead, Credit Card & Loyalty Marketing

Lead, Credit Card & Loyalty Marketing

Great vacations begin with great employees!

Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Florida. Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Essential Duties & Responsibilities:

• Manage & lead the execution of the Co-Branded Credit Card marketing activities designed to drive Card Acquisition, Activation, Engagement, and Spend

• Manage the MyCruise® Rewards program, liaising with the Royal Rewards contact center to ensure seamless loyalty benefits delivery to the guests

• Manage and develop the Bank of America and Visa partnerships, overseeing all program initiatives and fostering strong working relationships with key stakeholders

• Work with finance and Bank of America to develop and manage monthly Credit Card reports, ensuring financial results are consistent with card acquisition and spend metrics across all channels

• Grow credit card acquisition channels to maximize returns and drive credit card penetration, as well as explore and recommend new channel opportunities

• Create ongoing and post-mortem campaign performance reports

• Oversee the onboard incentive structure and ensure delivery of incentive payments

• Supervise and develop two onboard credit card trainers, approving all training and other program collateral to ensure they meet bank requirements

• Ensure 100% onboard compliance with credit card processes, application and collateral materials

• Work with legal and leadership to review and execute partner contracts and addendums as needed

• Ensure all partner contract commitments and obligations are met

• Build and maintain strong working relationships with cross-functional teams including the shipboard, creative, e-commerce, finance, accounting, product marketing, ensuring program objectives are integrated and compliant across all brands and channels

• Manage and execute the Royal Caribbean Gift Card product, streamlining the operational processes while maximizing revenue

• Track and report on success metrics for all credit card and gift card marketing initiatives

• Manage 3rd party vendors and partners on creative and content development for the co-brand and gift card programs

• Act as the subject matter expert on credit card and loyalty industry news, knowledge and best practices

Qualifications:

• Bachelor’s degree from an accredited college or university in Business or related field required. MBA preferred.

• Must have at least 5-6 years of Marketing experience with strength creating and executing marketing plans

• Focus on Loyalty Marketing with experience in travel industry and/or co-branded credit card program preferred

• Knowledgeable of IBM/MAC; and MS Word, Excel, Power Point

• Proficient in developing and interpreting financial models

• Excellent oral and written communication and presentation skills

• Highly detail-oriented, with strong editing and proofreading abilities

• Excellent customer service skills

• Strength in developing and maintaining internal partnerships

• Able to manage and prioritize multiple projects and comfortable self-starting on solutions

• Customer centered, analytical and ROI based approach to decision making

• Siebel Loyalty and AS400 familiarity a plus

Join our team as Lead, Credit Card & Loyalty Marketing. Once you apply, it will take you 10-15 minutes to complete our application, which will help us better qualify your candidacy. If you are being considered for this position you will hear back from us within the next 30-60 days. During this time, you can view your application status on our career site.

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.

Job Type: Full-time