Integrated Marketing Associate – Global Brand

New Balance has a history of 100 years of enduring performance and is still running strong today. Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. The same attention that is placed on our athletic shoes and apparel is also placed on our associates. New Balance thrives because of the passion and dedication of the people we hire. We rely on our associates to match our enthusiasm for the business and to help drive consumers to move further, faster and more frequently. We seek associates who are always on the move. Associates who push themselves forward and are motivated to move New Balance forward. Ask yourself: Are you ready to move the world? Responsibilities

The Global Brand Marketing Associate will support Global Brand Marketing Manager on:

Development of Global Annual Brand Communication idea & Brand campaign management:

initial briefing to final go-to-market (GTM) tactical execution & after action reviews

defining and delivering upon key milestones on the marketing calendar

providing agency management/direction support

consistent information sharing across internal Consumer Groups & Regional Teams

media distribution strategy support for all energy moments on the marketing calendar

Assist in development, implementation and adoption of 70/20/10 innovation model within NBi

Support on strategic thought leadership to help identify and activate media partners

Lead planning and delivery of bi-annual team innovation off-sites.

Coordinate the ongoing communication & in-person meetings between regional leads & global business teams (e.g. leading bi-weekly Core Team agenda, etc)

Responsible for developing and executing a quarterly brand report in order to share key learnings & best practices throughout the global system

Provide administrative budget support for Global Brand Team

Management of Marketing Efficiency Tool (MET) Global Marketing Calendar

The position requires strong communication, collaboration and interpersonal skills in order to work closely with the Global Marketing & Regional Teams, as well as various other functions across the organization.

MAJOR ACCOUNTABILITIES:
Brand Campaigns & Content Creation Support; Strategic Media Partnership & Distribution Support; MET Global Calendar; Administrative Budget Support; Bi-annual Innovation Team Off-Site

KEY CUSTOMERS:
Consumer Groups, Product Managers, International Core Marketing Team, Agencies, Media Partners

MEASURES OF SUCCESS:
Global Thinker, Innovative Risk Taker, Inspirational Colleague, Professional Expert, Results Driven Catalyst, Values Driven Role Model

REPORTING STRUCTURE

Reports To: Integrated Marketing Manager, Global Brand Qualifications

Education/Training: BA degree, 4+ years of marketing experience

Travel: 20% travel internationally and domestically. Be available for late night and early morning phone calls with regional teams.

Marketing experience with a Global Company including strategic development, creative execution & planning.

Experience in managing content creation / distribution in a marketing organization, advertising agency, or media planning/buying agency is highly preferred

Experience using Sports Marketing Assets to build a brand is preferred

Experience in developing and rolling out processes across a global organization

Experience in project management

Experience briefing and working with agencies to develop great work

Experience and strong understanding of managing a budget

Strong ability to take ownership –proactively identify solutions & be entrepreneurial

A collaborative, confident and creative thinker with global knowledge and understanding

Our Benefit Offerings:
We’re happy to provide traditional benefits, but to us, the greatest benefit of working at New Balance is taking advantage of additional programs that will enhance your life at work and at home as you grow with our business. Our benefits, at a glance, include: 401k plan with employer match Generous vacation package and paid holidays Paid time off to volunteer in the community Fitness Reimbursement Program Discounted Health Club Memberships Corporate Gift Matching 40% associate discount

Your Career Development:
While the company looks to achieve strategic goals, each associate is encouraged to take ownership and mold their development process as they conquer their personal aspirations. To guide you in the process we offer traditional and nontraditional development opportunities, including mentor programs, to help you move your body or career, in which our executives participate as mentors. We also offer customized team sessions, on and off-site seminars and tuition reimbursement.

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.