Email Marketing Specialist

Yext puts business on the map. The Yext Knowledge Engine™ lets companies manage their digital knowledge in the cloud and sync it to over 100 services, including Apple Maps, Microsoft Bing, Facebook, Google Maps, Instagram, Siri and Yelp. Yext Listings, Pages, and Reviews help businesses around the globe facilitate face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales. Learn more about how we help put business on the map at yext.com ( http://yext.com/ ).

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We’re currently seeking a hardworking, highly motivated, rockstar Email Specialist to join our Marketing Team in New York, NY.

Who You Are

You’re a passionate person who thrives in a fast paced environment. You care deeply about your work, and always apply polish to your output. You’re excited about technology, and you love getting others just as excited. You’re a fast learner with a knack for amplifying those ideas in compelling creative relationship building ideas and execution. When you see an opportunity, you seize it, and when you see a gap, you fill it.

You have an eye for detail, and thrive on the small touches that make a big statement. You understand the importance of “location, location, location” and constantly are looking outside the box for unique customer touch points. For you, no task is too small, and there is always an opportunity to evolve.

Who We Are

We’re a passionate Marketing team within a fast-paced, innovative company. Our challenge is the ultimate marketing challenge — marketing to marketers. We work tirelessly to build a company and product worth talking about and aim to introduce customers, prospects, and partners to Yext’s products and services. We are hyper-connected and always on, and always passionate about what we do.

Job Expectations

• Utilize latest email marketing tools and techniques.
• Build, edit, test and launch highly segmented email campaigns and pull segment email lists according to campaign requirements
• Set up and perform automated email sends and manage data file aggregation and uploads
• Manage email content and creative files and coordinate with web developers on custom landing pages used in email campaigns
• Research new vendors, technological innovation taking place in the digital space and provide recommendations for enhancements to existing practices
• Developing & Maintaining detailed channel communication calendars
• Making recommendations for improved execution and performance, and incorporate insights into subsequent campaign designs to drive improved performance from a tactical perspective
• Adhering to security policies and protocols laid out by the information technology department as well as the clients
• Client & Partner vendor communications for effectively execution of the email programs
• Participating in conferences, webinars and online communities to stay current on new technologies and best practices within the digital space

Job Requirements

• 3+ years in an email production role
• Strong knowledge of ESP platform (Experience with either HubSpot, Maropost, MailChimp, etc. is a plus)
• Strong knowledge of email compliant HTML, experience with CSS & SQL queries, as well as AMP scripting or Liquid Markup
• Understanding of ISP deliverability challenges and associated techniques for successful inbox delivery
• Solid understanding of whitelisting, bounce rates and reason types, CAN-SPAM and other email related regulatory compliance and SPAM filter solutions
• Photoshop experience a plus
• Understanding of dynamic content and personalization
• Ability to work effectively across agency teams (client partners, creative, analytics, technical)
• Ability and willingness to learn new technologies quickly
• Strong problem solving and organizational skills with outstanding attention to detail and high personal quality expectations
• Demonstrate the ability to perform well and remain organized under tight deadlines

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Compensation, Benefits & Perks

Yext offers the following exceptional benefits: competitive compensation, 401k, unlimited snacks, daily meal allowance, flexible hours / paid time off, and excellent health / dental / vision insurance. Our mission is to help people go places—both consumers to our customers’ doorsteps and our employees to new heights in their careers. We treat our employees well and offer tremendous growth opportunities. Challenging work pushes our people to be creative in a casual environment that is caring, fun, and collaborative. We believe that when you have smart, happy people working together you can produce something special.

About

Yext is based in the heart of New York City operating in Berlin, Chicago, Dallas, London, and Washington D.C.. Yext has been recognized as one of America’s fastest growing companies by Inc. (2015 & 2016), one of Forbes’ Most Promising Companies (2014 & 2015) and one of Fortune’s Best Places to Work (2014, 2015 & 2016).

You can learn more about the Yext team and culture on the muse ( https://www.themuse.com/companies/yext ), our website ( http://yext.com/ ), and blog ( http://yext.com/blog ).

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