Digital Marketing Specialist

Canon BioMedical, Inc., is currently seeking a Digital Marketing Specialist to join their team in either Arlington, VA, or Rockville, MD. The Digital Marketing Specialist will be responsible for supporting implementation of coordinated online and mobile channel marketing campaigns and initiatives as well as optimization to improve results. The Digital Marketing Specialist will interact across business units, regions, and divisions to ensure that e-commerce and digital channels are an integral part of the marketing mix, and that the objectives of channel preference are delivered.

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Responsibilities:
Responsible for supporting implementation of coordinated online and mobile channel marketing campaigns as well as optimization to improve results.

Responsible for trade show support, website development, and tracking analytics of marketing campaigns.

Responsible for training others in the marketing organization about digital media, as well as support team execution of online and mobile plans.

Develop metrics to understand success via Salesforce (CRM), Pardot, IBM Digital Analytics, or other tools.

Provide industry updates to the team pertaining to digital marketing technology trends.

Collaborate with business team members to plan, develop, and produce digital promotion tools.

Qualifications:
BA/BS degree, preferably in Marketing or Marketing Communications, or equivalent experience.

Three or more years of experience in a Digital Marketing role.

Experience with Google AdWords, Social Media, Marketing Automation, and Salesforce/CRM is strongly preferred.

Experience in the field of Life Sciences, Medical Devices or Biotechnology industries is strongly preferred.

Strong computer skills with proficiency in Microsoft Office (PowerPoint, Word, Excel) is required.

Creativity and ability to work independently is required.

Strong interpersonal, verbal and written communication skills are required.