Hotline: 678-408-1354

Creative Copywriter

Spanx Atlanta, GA Marketing

Spanx is a brand for women, by women. We obsess comfort, deliver results and ensure you look as good as you feel. We think forward, and give back. We believe that we are stronger together. And together, we will make the world a better place…one butt at a time.
SPANX seeks a creative Copywriter who thrives in an entrepreneurial environment by creating humorous, fun and empowering content for the SPANX brand.

SUMMARY:
This senior level Copywriter will be responsible for brainstorming, creating and producing concepts for advertising, catalog, emails, social, packaging, retail and more. Ideate names and positioning for new product development while supporting seasonal line planning with the creation of sell-in collateral. Transform product positioning and key seasonal focuses into content stories to be leveraged in an Omni-channel manner. Oversee the conversational tone of voice for the brand in all assets.

Responsibilities

Own the SPANX brand voice, characterized by: humor, authenticity, playfulness, empowerment and a shock factor
Discover opportunities for creative activations to delight and engage with our audience digitally and IRL
Understand the product WHY – what’s in it for her emotionally, and communicate in an on-brand way
Write copy for catalog, emails, spanx.com, ads, packaging, signage, etc.
Master the seasonal collections, product benefits, distribution and pricing
Ideate, create and present content stories that engage, educate and delight the consumer
Cast creative vision and work collaboratively with graphic designers to bring concepts to life
Manage project deadlines and shifting priorities in a fast-paced environment

Qualifications

Experience with multichannel, 360 degree brand work (video, print, OOH, social platforms, experiential, guerrilla, blog – whole campaigns)
Strong writing skills
A sense of humor
Ability to not take oneself too seriously
6+ years in either retail or apparel brand experience
Excellent communication skills and collaborative nature
Time management
Highly organized
Self-motivated
Helpful but not required, portfolio school education
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Contact Us

Eltas EnterPrises Inc.
3978 Windgrove Crossing
Suite 200A
Suwanee, Georgia
30024, USA
contact@eltasjobs.com

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