Corporate Communications Advisor

Job Introduction

While the role is focused on Internal Communications:
Engaging and aligning colleagues around Bupa’s purpose, Bupa’s strategic framework and Bupa’s values

Engaging and aligning colleagues around Bupa Global’s organisational strategy and contributing to “Love Working at Bupa” in service of our customers, through the development and delivery of a world-class internal communications that fits globally and ‘locally’ through meaningful, multi-channel dialogue

There will an expectation to work across Corporate Affairs disciplines and BG stakeholders on driving engagement levels with all of our people.

External Communications focus includes:
Playing a vital role in supporting the Corporate Affairs team (in particular the Head of External Communications) – in the delivery of its objectives in leading external communications, developing Bupa Global’s reputation, particularly in the Latin American region

Supporting external communications priorities by planning and managing a range of activities to protect and enhance Bupa Global’s external reputation.

Main Responsibilities

Internal communications: 70%

Working as part of the BG Corporate Affairs team to contribute to the design, development and implementation of a world-class internal communications strategy that explains the Bupa Global story to every colleague

Lead relationships and advice to stakeholder group (BGLA ET) to ensure alignment to BG strategy, consistency and robustness of all messaging

Develop and maintain an internal communications plan for stakeholder group that clearly delivers Bupa Global’s strategic priorities

Manage and facilitate internal communications cascade for stakeholder group to ensure the relevant Bupa Global colleagues are informed of key initiatives, projects and relevant business developments, with a clear indication of what is required to be done/ has changed

Work as a team to ensure the successful rhythm of internal communications across Bupa Global across online, print and face-to-face channels, to deliver a joined up narrative to BG teams across locations (incl. BGLA countries)

Build on and manage existing internal communication channels (email,

BupaLive, plasma screens, BG News) and explore new and innovative communications methods that respond to feedback and drive engagement across locations

Work with location teams to deliver innovative, fresh engagement activities to BG teams, which drive ‘love working here’ locally and in service of our customers

Have ‘ear to the ground’ knowledge and understanding of colleague mood, voice

Develop communication consistency through brand tone of voice guidelines and bring the values to life in all that we do

Develop and implement an international mindset, ensuring that solutions are market and culturally appropriate

External Communications: 30%

Support the Head of External Communications for Bupa Global in the delivery of a world-class external communications strategy which protects and promotes Bupa Global’s reputation externally.

Provide support in managing BG press office enquiries for Latin America

Produce exceptionally high quality written materials to support the delivery of all activity, including written statements, Q&As, briefings, press releases.

Lead relationships and advice to stakeholder group (BGLA ET)

Own and manage a set of agreed and verified messages about BGLA for use externally

Build relationships with key media on behalf of Bupa Global Latin America

Working closely with the CA team to ensure high impact of external events including press events (launches etc)

The Ideal Candidate

Educated to degree level

Bilingual – 100% fluent in both English and Spanish (read, speak, write) required. Portuguese fluency (preferred, not required) and proven copywriting/ translation skills

Proficiency with Microsoft Office Suite, social media, PR & media monitoring software (ex. Cision, FPInfomart, Factiva, Radian6, Sysomos)

About The Company

Bupa’s purpose is longer, healthier, happier lives.

As a leading global health and care company, we offer health insurance, medical subscription and other health and care funding products; we run care homes, retirement and care villages, primary care, diagnostic and wellness centres, hospitals and dental clinics. We also provide workplace health services, home healthcare, health assessments and long-term condition management services. We have 32M customers in 190 countries. With no shareholders, we invest our profits to provide more and better healthcare and fulfil our purpose. We employ 84,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, Thailand, and the USA.

We have grown significantly, particularly through 2013 to 2015, when we accelerated execution of our strategic vision. We are similar in revenue and profit to Marks & Spencer, and larger than Heinz in revenue. Because Bupa does not have shareholders it does not have a listing, but if it did it would be in the FTSE 100. Bupa is not a mutual or a charity but a company limited by guarantee that seeks to maximise its profits in order to fulfil its purpose. With customers in virtually every country in the world and 70% of its revenues now generated outside the UK, Bupa is a truly international organisation.

Our People

Bupa believes that the growth and performance of our leaders and our people is the single biggest pathway to fulfilling our purpose (longer, healthier, happier lives) and delivering Bupa’s strategic priorities. We have a leadership framework called “Bupa Leaders Are” which sets out what great leadership looks like at Bupa. Leaders are called upon to grow themselves, to grow others, to grow the business, and fulfil our purpose: longer, healthier, happier, lives. We are looking for individuals who are capable of delivering extraordinary business outcomes.

International Markets

Bupa’s International Markets (IM) unit has 16 million customers in 190 countries across all continents around the world. It manages a portfolio of businesses, including a large international health insurance, travel insurance and medical assistance business called Bupa Global, as well as established domestic health insurance businesses in Hong Kong and Thailand, two associate health insurance companies in Saudi Arabia (26.25% Bupa ownership) and India (49% Bupa ownership), and Hong Kong’s largest private clinic network.

Bupa Global

Bupa Global provides products and services worldwide to people who want access to premium health and care at home or as they study, live, travel or work abroad. We provide international health insurance, travel insurance and medical assistance to individuals, small businesses and global corporate customers all around the world.

Bupa Global has over 1,800 employees and has offices in London and Brighton (UK), Miami (USA), Copenhagen (Denmark), Hong Kong (Greater China), and Dubai (UAE), as well as in Egypt, Mexico, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador. Bupa Global is currently organised around five regional hubs: Bupa Global Africa, India & Middle East; Bupa Global Greater China; Bupa Global Latin America; Bupa Global North America and Bupa Global Europe.

Application process:
Timescales for reviewing applications will differ between regions, but you will always receive a response to your application. The recruitment process itself will vary per role and region, but you will be updated along the way via phone and email (so please look out for these!). To view what stage of the process your application is currently at, you can also log in and view your dashboard.

If you are invited to an interview, a member of the resourcing team will be able to advise you on what to expect. This will vary in region, but will likely include an initial phone or digital interview, followed by one or more of the following depending on the role: Core capability interview; Technical/function specific interview; Online profiling assessment; Presentation, written task, role play; Assessment centre.

If your application is successful and you’re invited to join the team, the resourcing team will guide you through your on boarding journey.

Should you require any reasonable adjustments to be made or facilities provided to enable you to attend an interview, please do not hesitate to contact us prior to the interview at bupaglobalcareers@bupa.com, so we can make adjustments accordingly.