Client Executive/Associate, Digital, Consumer & Brand Marketing

Around the world, the people who make up Burson-Marsteller are committed to helping our clients – whether companies, organizations or governments – succeed in Being More. Our commitment is driven by our belief that the most successful organizations are guided by a clear sense of purpose – a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success.

Burson-Marsteller was one of the original innovative leaders in strategic, integrated approaches to communications, a force for change in public relations, marketing and other ways to reach key audiences. We have remained a leader ever since. Today this leadership is stronger than ever, as integrated communications continues to define what we mean by Burson-Marsteller, Being More. The power, speed and methods of communications are changing fast. But the core principles of integrated strategic communications and implementation on which Harold Burson and Bill Marsteller founded our firm more than 60 years ago have not changed. Burson-Marsteller, Being More means being more confident in our ability to communicate with more people, in more places, with bigger ideas, through constantly changing communications channels and with more impact.

Digital Client Executive/Associate (Digital Strategist), Consumer and Brand Marketing, New York

We are seeking a digital strategist (AE or SAE level) to join Burson-Marsteller’s Consumer and Brand Marketing practice. This digitally savvy communications professional will play an integral role servicing some of the world’s largest consumer brands. We are seeking an intelligent problem solver, creative thinker and writer who can develop flawless social content. Applicants should be passionate and engaged social media users who understand how to implement new updates from social platforms in client programs and proactively seek ways to exceed expectations.

This is a rare opportunity to join a consumer team driving the evolution of a highly-respected PR agency. This role is based in Burson-Marsteller’s U.S. Headquarters, New York, and reports to the Managing Director of Digital Strategy and Content for the Brand Marketing practice.

Enthusiastic, tireless, passionate and driven professionals, please apply today!

Responsibilities include:

• Manage ad-hoc requests for social content creation and incoming assets from the client seamlessly.
• Ideate, produce and oversee on-brand, error-free social content across all social formats including but not limited to video/streaming video; gifs and animations; impactful static imagery; written posts; infographics and more.
• Produce social strategies and content calendars for launch of consumer and corporate conferences and speaker events, publication of thought leadership reports, executive communications and more.
• Implement or support publishing content on major platforms (Facebook, Twitter, LinkedIn, etc.)
• Manage reporting including the collection and tracking of results using measurement tools.
• Responsible for program execution and daily client service, including but not limited to: ad-hoc client requests, attending and presenting on client calls, developing activity and status reports, meeting agendas, plans and more.
• Researching and monitoring client’s business and industry to maintain knowledge base.
• Assisting in the research and preparation for new business pitches.

Required

• Minimum of 2-5 years’ experience in a digital/social role at traditional PR agency or equivalent career path in a social or digital agency . Agency experience is a must.
• Strong working knowledge of best practices in social channels, especially Twitter, Facebook and Instagram.
• Hands-on knowledge of developing creative content and platform strategies for major social channels.
• Excellent project management skills and the ability to manage multiple projects within budgeted time.
• Strong research and analytical skills, experience using social measurement tools such as Radian6, Synthesio, etc.
• Ability to develop measurement and monitoring reports.
• Advanced understanding of key trade publications and national media outlets.
• Professional interpersonal communications skills.
• Experience working across specialist teams, such as Creative, Production, Analytics, Paid and with multiple agency partners.
• Ability to handle high priority and pressure situations.
• Client facing experience with relevant supervision.
• Proficiency in the use of office computer programs to include MS Office Suite.
• Excellent writing skills.
• Bachelor’s Degree.

Preferred

• Experience with social analytics and publishing tools (e.g. Sprinklr, Percolate) preferred.
• Influencer relations experience a plus.
• Experience working in financial services a plus.
• Hands on experience of Community Management (CM) on behalf of a brand.
• The ability to interpret data beyond reporting numbers to tell a brand’s story.

What we offer

You will find a collegiate and collaborative environment at Burson-Marsteller. We fill our offices with diverse and talented individuals who are happy to come to work each day and are driven to deliver innovative solutions to our celebrated client roster. We offer an unmatched depth and breadth of capabilities and industry strengths, matched by cutting edge tools to include our unique evidenced based communications approach. By leading the industry in thought and innovation, we create value for our shareholders and exciting new growth opportunities for our people and our company. Care to join us?

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About Burson-Marsteller

Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in more than 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, and a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit bm.com .

Burson-Marsteller is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.

Our organization participates in E-Verify. More information can be found here .

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