Associate Brand Manager

Seventh Generation, Inc. Burlington, VT 05401 March 8, 2017 Marketing

OVERVIEW:

The mission of Seventh Generation is to inspire a consumer revolution that nurtures the health of the next Seventh Generations. By establishing a talent powerhouse that brings our principles, practices and partnerships to life we will build the most trusted brand in the industry.

Five strong values are at the heart of SVG :

Care Wholeheartedly. We have big hearts : they are full of our love for the planet, our consumers, our people, our partners, our products and our brand.

Collaborate Deliberately. It takes a village right? Together we can achieve things that we could never have done by ourselves. Not to mention it’s a lot less lonely.

Nurture Nature. Nature got it right. We know it. That’s why we aspire to design products from plants not petroleum, from fields not factories.

Innovate Disruptively. If you always do what you have done you will always get what you always got. We think innovation and creativity can change the world.

Be a Trusted Brand. Can a company be a friend? We like to think so. We love our consumers and we hope they love and trust us.

MAIN ACCOUNTABILITIES:

Participate in the development, management and implementation of marketing strategies and plans for assigned product lines.
Bring strategy to life by developing assigned initiatives within the full marketing mix – product, price, promotion, place & packaging.
Assist in the development consumer category insights need to determine market requirements for existing and future products, and to develop effective communication strategies.
Contribute to product positioning and key consumer messaging.
Stakeholder in our innovation and renovation agenda within assigned categories, through collaboration with senior marketing leadership and cross-functional areas.
Track and manage assigned product development initiatives through cross-functional development funnel.
Provide weekly/monthly/quarterly dashboard to monitor performance and surface risks and opportunities.
Analyze consumer research, current market conditions (IRI, SPINS, Homescan, etc.) and competitor information to drive to effective recommendations and decisions.
Monitor, review and report on all marketing activity and results, and adjust as necessary to achieve desired business results.
Monitor and report on variances to product line P&Ls and associated budgets consistent with product/category/program objectives.
Coordinate with any external resources as needed (agencies, freelance, partnerships, etc).
Collaborate with Customer Marketing to develop supporting sales tools.

1-3 years of brand management experience in consumer packaged goods setting. Experience within Natural Products industry a strong plus. Commitment to Natural Products industry and socially responsible business a must.
MBA preferred.
Proven ability to understand and consider financial scenarios (e.g. product P&Ls, ROI analyses, etc).
Exposure to a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g. social/digital marketing, grass roots, PR, advocacy).
Demonstrated success leading cross-functional teams.
Experience working within business analytics and interpreting results to drive decision-making (IRI/Nielsen, Spins, and customer-specific databases preferred).
Strong verbal, written, and presentation skills.
Desire to own decisions and take responsibility for outcomes.
Mature individual with capacity for rapid change and degree of ambiguity.
Desire to work in small, entrepreneurial environment and for a socially responsible business.
Willingness to travel when required.
Must exhibit a passion for the company’s vision, mission and values.