Hotline: 678-408-1354

Web Content Manager

The web content manager will help lead the University’s efforts to develop a premier website that positively and cohesively reflects Saint Martin’s overall mission, identity, values and offerings as a Catholic, Benedictine educational institution. Focusing on the web as the University’s primary marketing and recruiting tool, the web content manager will provide editorial oversight and strategy of the web. This position will work closely with offices and departments as the primary trainer and consultant to edit existing content and generate new content that is more effective, more inviting and more engaging for users, particularly prospective students. In doing so, this position will be instrumental in moving the University toward a more concerted approach to web content development. This position – in close collaboration and consultation with the VP of marketing and communications and the web manager – plays a leadership role for the Office of Marketing and Communications by: (1) developing a vision and editorial calendar for web content development; (2) curating and writing original content for top level web pages; (3) designing and facilitating content generation workshops for the web assistants, staff and students; and (4) serving as project manager for website redesign projects, specific and comprehensive.

Primary functions and responsibilities
Writing and Content Generation

  • ​Develop with the VP and the web manager a strategic plan and an editorial calendar for web content development and identify priorities for implementing the plan.
  • Build with the VP and the web manager a vision and strategy to enhance website user experience, with a focus on incorporating more engaging and interactive content, increasing usability and accessibility and preserving web standards.
  • Write new content and edit existing content on website, working both independently and collaboratively with program/department directors and web assistants.
  • Identify and curate potential stories for the website, approaching and interviewing subjects.
  • Maintain the marketing and communication blog, updating the community on relevant activities in the marketing and communications office and providing the web assistants with a one-stop location for pertinent updates.

Web Training and Web Governance

  • Assist web manager in implementation and training. Primary publisher of web changes.
  • With the web manager, direct, train and assist web assistants and marketing and communications student workers on organizing, curating and creating content to optimize user experience.
  • Develop and facilitate training and marketing workshops including Introduction to Drupal and Generating Content for the Web.
  • Serve as resource and advocate for marketing and branding policy and strategy. Ensure best practices are upheld throughout the website as relates to W3C standards, section 508 accessibility compliance, content readability, content usability and AP style.
  • Configure and manage Siteimprove web governance tool. Collaborate with vendor to establish, maintain and extend event tracking for constituent conversions. Utilize Siteimprove for quality assurance in maintaining website integrity.

Project Management

  • Responsible for scheduling and facilitating community feedback sessions, maintaining communications with vendor, assigning tasks, assessing and mitigating risks, keeping team on target with deliverables ensuring positive project outcome and timely completion.
  • With the web manager, project manage the development of new websites and implementation of new third-party web systems. Communicate with stakeholders, schedule meetings, assign tasks, develop timelines, assess risks and ensure projects meet deadlines.

Secondary responsibilities
Social Media

  • Support University events and activities via scheduled and on-the-fly promotional and informational postings through a variety of media outlets.
  • Work with marketing and communications team to brainstorm and develop new and innovative social media campaigns to strengthen the Saint Martin’s brand.

Technical Assistance

  • ​Assist web assistants with implementation of javascript embed code and HTML, where necessary. Troubleshoot coding issues, generating on-the-fly training-based responses.
  • Consult, advise, and manage web assistants on on-going development and implementation of third-party online forms.
  • Performs related duties as assigned.

Minimum qualifications

  • Bachelor’s degree in communications, journalism or related field. Professional-level experience in communications or web management may be substituted, year for year, for the education requirement.
  • Two years of professional writing and web writing/editing experience.
  • Experience with web editing software and web page layout.
  • Experience training or coaching others to write plainly and clearly for web audiences.
  • Experience in social media and marketing preferred.
  • Experience is preferred in HTML and Drupal.
  • Successfully pass a criminal background check.

Competencies

  • Demonstrated understanding of website design/management and the tools and techniques used to create effective, well-organized, user-focused websites.
  • Fluency in writing and editing plainly and clearly for websites, and a demonstrated ability to translate complex, complicated language into compelling content for diverse, non-technical audiences.
  • Outstanding interpersonal skills, and ability to work effectively and collaboratively with coworkers across the University.
  • Understands and can apply principles of adult learning to training development and delivery; including engaging learners to identify their own learning needs; helping trainees set personal learning objectives; drawing on and incorporating trainees’ past experiences and expertise; using experiential and interactive training techniques; helping trainees apply training content to their jobs.
  • Strong communications strategy and planning skills.
  • Ability to prioritize projects, handle multiple tasks and meet deadlines with accuracy in a fast-paced environment while maintaining a calm and professional demeanor.
  • Working knowledge of AP Style
  • Working knowledge of graphics software, including PhotoShop.
  • Working knowledge of improving web analytics via search engine optimization.
  • Support of a Catholic, Benedictine philosophy of education.

Application Procedures
To be considered for this position, applicants must submit the following to Human Resources at: hro@stmartin.edu :

  • Application of employment
  • Cover letter specifying interest and how their background has prepared you for this position
  • Current resume
  • As part of our recruiting and hiring process, Saint Martin’s University requires final candidates to prepare a brief statement (no more than one page) which highlights how the candidate’s work experience and background will contribute to our Catholic Benedictine mission and vision of Saint Martin’s University. To better understand the Catholic, Benedictine values in an educational environment, we are providing a link to a well-written article on the subject: http://www.osb.org/acad/benval1.html . Please bring the statement with you and give it to the search/interview committee.
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