Web Administrator & Content Specialist

If, at your core you’re a creative mastermind who loves Utah and has traveled the State in your quest to see everything, then this is an opportunity for you! The Utah Office of Tourism (UOT) is seeking a talented Web Administrator & Content Specialist to edit, maintain, refresh and supplement existing and new web content and data on www.visitutah.com in a Content Management System (CMS). The emphasis for these refinements is to improve prospective traveler’s destination discovery and information for trip planning to Utah.

Principal Duties

This position will be a primary web administrator working to integrate the work of writers, photographers and designers in a final web product that makes for a remarkable user experience on the site. The Web Administrator and Content Specialist will:

help improve content and user experience through on-page optimization, backend data entry and changes to information architecture and website governance.

help bolster accuracy of information and editorial integrity of text on site through continual optimization, user-focused decision making and adherence to principles of global brand, agency mission and Associated Press (AP) style guide.

assist with additional digital and print communications or publications, such as agency newsletters, as assigned.

Our Ideal Candidate

The ideal candidate will possess a strongly tuned sense of empathy for the user and reflect the user’s needs and decisions when developing the content and layout of site. In addition, the following are necessary skills for the position:

Knowledge of content management systems and web-based WYSIWYG toolsets

Demonstrated experience with online communication channels and online technologies in a professional or work-related environment.

Excellent writing, editing, and proofreading skills, especially content for the web and AP style

Ability to manage multiple projects simultaneously with a high attention to detail

Degree in English, journalism, library science, communications or marketing or previous work experience in directly related field

Penchant for creativity and critical thinking and comfort in group creative brainstorming environments

Understanding of core principles of Search Engine Optimization (SEO)

Comfortable receiving feedback from multiple sources

Patient, self-motivated and customer-service oriented

Love of Utah and experience traveling the state

Additional Preferences

Experience with web analytics tools like Google Analytics

Understanding of digital marketing products such as banner ads, native ads and Pay-Per Click marketing

Knowledge of web technologies (HTML, CSS, API etc.) and how content is delivered to the user via a web browser. No coding skills are required for this position

Experience with information design and modeling or processing content and metadata

Basic proficiency in Adobe Photoshop for image optimization

Why You Should Join Our Team

The Utah Office of Tourism is a fast-paced, dynamic office staffed with a hard-working, passionate team with diverse experiences and expertise. This position will report to the written content manager/content strategist but is part of a broader collaboration with UOT’s communications team that includes its director of communications, photo editor, public relations manager, creative lead. The position may also work with UOT’s international/travel trade team and have opportunities to work with industry partners to build hubs of content around counties, cities and towns on visitutah.com. We work hard, but we have fun too, and this job is one that will grow your professional skills and capabilities.

The Agency

The Utah Office of Tourism is the marketing agency for the state of Utah and promotes visitation by out-of-state travelers to Utah’s remarkable travel destinations. Travelers to Utah spend $8.17 billion annually, generating $1.15 billion in state and local tax revenues. Our consumer website, www.visitutah.com , is the cornerstone of our domestic and international marketing strategies and currently receives more than two million unique visitors annually.