Vice President, Brand Experiences

UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.

The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.

UEG is seeking a full time Vice President within our experiential group with experience in the Beauty/Lifestyle space, available immediately. The Vice President strategically and creatively leads a team to build an experiential brand solution for a client that meets/exceeds outlined objectives and goals. Working through an integrated approach the experience allows consumers to make a connection with a brand by generating buzz, spreading awareness and motivating them to act. Solutions may include but are not limited to: events (consumer, B2B, editor), marketing promotions (pop-ups, mobile tours, street teams) and/or guerilla style marketing (sampling initiatives, wrapped vehicles).

Basic Qualifications

The Vice President must have at least eight years of relevant experience in experiential marketing and/or related fields including marketing, promotions and advertising. Additionally the candidate should have experience with beauty, fashion and lifestyle brands.

Preferred Qualifications

S/he will be able to lead and execute strategy-driven experiential programs and events for client to advance their business and brands. S/he will have a proven ability to help clients garner support, advance brands by creating programs that engage key stakeholders: consumers, employees, investors, media, partners and/or other businesses/organizations. S/he will be able to develop revenue by growing profitable client relationships. S/he will have an understanding of how experiential/marketing/promotions teams work from both client and agency-sides. S/he will be entrepreneurial and professional with impeccable written, verbal communication and presentation skills. In addition, s/he will have a record of successfully stewarding client budgets through planning, resource management, forecasting and vendor negotiations; and s/he also can help solicit and win new business. S/he will be a superb people manager able to attract, motivate, retain, empower and coach staff, and will possess the vision, insight and confidence necessary to manage a team. A bachelor’s degree in a relevant field from an accredited college or university is preferred.

Competencies

A Vice President is responsible for the leadership and overall direction of an account team or group as it relates to client service, staffing, training, organizational development, and quality control. S/he will work to thoroughly understand UEG’s various consulting processes/approaches and capabilities, be able to demonstrate the value of these offerings to clients, and lead all aspects of their planning and execution. S/he also will lead and/or contribute to the winning or new client business.

Expected competencies include

Client Service:

Serve as the primary contact or senior contact for clients
Create research-driven, strategic experiential programs that meet or exceed client objectives
Develop and oversee account team’s performance, ensuring quality work is done, efficient processes are in place, and client requests are handled in a timely fashion
Use capabilities, talent and resources across UEG to meet client goals and budgets
Formulate thoughtful points of view and recommendations based on broad communications and client landscape
Take immediate action upon client feedback and help solve client problems
Display an understanding of industry processes as well as UEG processes and put into practice
Demonstrate advanced writing skills
Demonstrate practical and advanced understanding of social media and the digital landscape and how to incorporate these channels into client programs
Craft and develop strategic experiential/event marketing plans with quantifiable metrics that meet and exceed client business objectives
Develop strong vendor relationships to bring the best outside resources to the table and keep the team and client programming on trend and on strategy
Use qualitative and quantitative research to develop and evaluate client programs

People Engagement:

Ensure performance expectations, career development plan and S.M.A.R.T. (specific, measurable, achievable, realistic and time-based) goals are set and reviewed annually during formal performance review process for all direct reports
Provide ongoing, constructive feedback to staff, consistently hold them accountable, and address underperformance in a timely manner
Mentor, coach and support all team members, and ensure you and your staff are constantly developing abilities through on-the-job- training and outside influences
Help attract new talent and work to build a team with diverse views and backgrounds
Develop staff to become capable of assuming more senior roles
Set achievable goals and tasks, delegate opportunities and provide resources for direct reports to meet their goals consistently measure and recognize goal achievement
Oversee quality control of team’s assignments including program development, proposals, production schedules and onsite execution

Business Development:

Establish achievable growth targets annually
Seek out, coordinate and facilitate cross-office teams to provide clients and prospects with the most compelling work
Cultivate business growth opportunities among existing and prospective clients
Lead and contribute to new business proposals

Financial Planning:

Understand core financial constructs including revenue, profitability, pricing structures (hourly vs retainer accounts), utilization, realization, budgeting and forecasting
Negotiate client and vendor contracts and manage client budgeting and authorization process prior to beginning work
Develop and manage accurate client project budgets using the firm’s financial system
Proactively plan and maintain team structures to ensure reasonable workloads, optimized profitability, accommodation to project and budget changes, and to avoid over servicing
Approve time, expenses and Pos accurately and regularly
Help ensure the team follows UEG’s financial policies and processes

Leadership:

Demonstrate behaviors consistent with UEG’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business
Conduct and require direct reports to do the same
Lead by examples; demonstrate strong work ethic, creative abilities and industry expertise
Communicate and inspire colleagues and staff through vision, goals and strategy for client teams and guide them to produce creative and effective outcomes
Set and pursue challenging stretch goals for you and your staff
Manage conflicts well

Product Capability and Development:

Participate in the development and adoption of new products, services, intellectual property and thought leadership materials related to your areas of expertise
Stay up-to-date with emerging technologies and trends and demonstrate expert understanding of how they integrate into experiential programs

About Us

United Entertainment Group (UEG) is a global entertainment, sports and lifestyle agency. It creates breakthrough, award-winning marketing and communications campaigns by partnering with the people, properties and platforms that shape pop culture. UEG has worked with hundreds of FORTUNE 500 companies, A-list celebrities, professional athletes and media properties, and serves brands seeking to engage consumers through talent, film, TV, music and sports platforms. These include ASICS, AT&T, Bose, Bridgestone, eBay, Evian, Frito Lay, JCPenney, Kellogg’s, Shell, Speedo, Starbucks, TD Ameritrade, Yum! Brands (KFC and Pizza Hut) and many others. Formed in 2007, UEG is a joint venture with Founder/President/CEO Jarrod Moses, Edelman parent company DJE Holdings and Hollywood powerhouse United Talent Agency. For more information, visit uegworldwide.com, UEG’s official Facebook page or @UnitedEntGroup on Twitter.