University Recruiting – Global Consumer Insights Associate Intern

General Mills Minneapolis, MN 55426 May 10, 2018 Information Technology

Food. Purpose. You.

As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Yoplait, Annie’s Homegrown, Old El Paso and more. Headquartered in Minneapolis, General Mills had global net sales of US$15.6 billion during fiscal 2017. We seek out the best talent, then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world.

EOE/Minorities/Females/Vets/Disabilities

Totino’s Pizza Rolls and Old El Paso are searching for a Marketing Communications Assistant Manager to help lead communication planning for Taco & Hot Snacks categories. This role will lead the strategic vision for both brands annual plans. We seek someone with strong media knowledge in the video and social spaces, experience reaching a wide range of audiences, and energy to help us accelerate growth for these two brands! This role will continue to champion the consumer first model; making meaningful connections via modern brand build practices.

MAIN RESPONSIBILITIES

Act as point for consumer communications planning
Manage media agency partners, leading strategic planning & tactical implementation
Strategize with creative development across the channel mix
Represent Marcomm plans and initiatives across internal and external functions
Lead development of team (planners) within modern brand building practices
Work closely with brand marketers to manage unit $40MM+ budget

MINIMUM QUALIFICATIONS

Bachelors of Marketing, Communications or related field
5+ years experience in media strategy/planning
Strategic planning & tactical implementation mastery across holistic channel mix

A focus on Video, Audio, Digital, Social, is preferred

Expertise across core media planning skills

Reach/frequency, audience sizing, plan reporting & optimization

Understanding of measurement, attribution, trafficking, & budget management
Familiarity of core media planning & measurement tools

Communicus, ComScore, Simmons, MRI, Nielsen, Kantar

PREFERRED SKILLS/EXPERIENCES

Tenacious attention to detail, and ability to steward projects from inception to completion capacity to plan strategically & execute flawlessly
Ability to influence across matrixed organization
Represent your work to across multiple functions at a Director/Executive level

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