Sports Marketing Specialist

Requisition Number

:

GPC2005442

State-Region-City

:

Georgia-Metro Atlanta-Atlanta

Operating Company

:

Georgia Power Company

Sports Marketing Specialist

The Sports Marketing Specialist will manage the entire sports sponsorship portfolio including asset delivery, event activation and promotional development. The Sports Marketing Specialist will develop the sponsorship strategy and work closely with outside agencies, sponsorship representatives and internal design teams to collaborate and execute marketing/communication strategies to achieve maximum brand and product exposure. The successful candidate must have a thorough understanding of traditional and digital marketing methods including but not limited to event activation, social media and PR. They must have excellent communication skills with an ability to multi-task and manage a heavy workload. The candidate must also have a proven track record of success and have the ability to develop original and creative campaigns that drive results.

The Sports Marketing Specialist will work closely with Internal and External Corp Communication teams, Marketing, eBusiness, Customer Service and others to identify business needs and determine methods to incorporate it within the Sponsorship strategy to help drive market share, increase revenue, brand awareness and ensure consistent messaging.

The successful candidate will evaluate customer segments, incorporate targeted messaging and design to elevate the brand and break through the clutter. The Sports Marketing Specialist will ensure that advertising and digital programs are compliant with company policies, meet corporate objectives, stay within budget and are consistent with advertising and brand guidelines.

The Sports Marketing Specialist role will serve on a team that functions like an internal advertising agency. They will manage the sponsorship budget, develop the strategic marketing plan, write copy, uncover insights, optimize campaigns and serve as a subject matter expert in sponsorships within the company.

Qualifications

BA/BS/Bachelor’s degree (preferred) in Marketing, Communications, Journalism or media studies with other appropriate experience

Minimum 5-7 years of account management, product management, brand marketing and/or advertising experience

Sports Marketing experience preferred but not required

A minimum of 3 years developing and leading the execution of social media plans and strategies across a variety of platforms including, but not limited to: Instagram, Snapchat, Facebook, Twitter, YouTube and more

Firm grasp of marketing best practices, optimization tactics, and web analytics tools such as Adobe Analytics, Webtrends and Google Analytics

A student of advertising with a curiosity about the world around you and the world of branding

Excellent writing, presenting, interpersonal and client management skills.

Demonstrate decision-making, analytical and problem solving skills.

Be self-motivated with a positive attitude in a collaborative team environment.

Effective time management and organizational skills with the ability to handle multiple projects and priorities with ease.

Responsibilities

Develop sponsorship strategy, KPIs and engagement plan

Serve as the primary conduit between the company and the sponsorship representatives

Oversee all phases of sponsorship activation from promotional planning, research, design, content development, execution, and ongoing analysis.

Develop engaging activations that result in lead generation, customer research and promotion of Georgia Power products and services.

Collaborate with internal teams to develop employee and customer promotions that incorporate sponsorship assets, create excitement and showcase our support

Support and participate in property/vendor status calls, meetings and discussions as needed to move the sponsorships forward

Create strategic roadmaps for each sponsorship, ensuring consistent messaging supports overall company objectives

Assist in sponsorship contract renewals and facilitate engagements with legal, supply chain and accounting.

Manage agency, partnership and vendor relationships

Collaborate with other departments to ensure products, services and programs are incorporated into messaging

Oversee and management of budgets including estimates, invoices, media trafficking, and business planning.

Advise and inform manager on all sports sponsorship events, activations and creative

Research and uncover metrics and data points that will track ROI and engagement levels

Subject to the Georgia Power Company Smoke Free Workplace Policy: You must be free from all tobacco products (including but not limited to cigarettes, cigars, pipes, chew, snuff, patch and/or gum), at least six months prior to applying for this position.

Georgia Power is an investor-owned, tax-paying utility that serves 2.4 million customers in all but four of Georgia’s 159 counties. The largest of four electric utilities that make up Southern Company, Georgia Power, has been providing electricity to Georgia for more than a century at rates well below the national average. With 4.4 million customers and more than 42,000 megawatts of generating capacity, Atlanta-based Southern Company (NYSE: SO) is the premier energy company serving the Southeast. A leading U.S. producer of electricity, Southern Company owns Alabama Power, Georgia Power, Gulf Power, Mississippi Power, Southern Nuclear, Southern Power, SouthernLINC Wireless and Southern Telecom. Southern Company also has a growing competitive generation company. Southern Company brands are known for excellent customer service, high reliability and retail electric prices below the national average. Southern Company is consistently listed among the top U.S. electric service providers in customer satisfaction by the American Customer Satisfaction Index (ACSI).

Southern Company is an equal opportunity employer where an applicant’s qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

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Job Level

:

Individual Contributor

Travel (Up to…)

:

Yes, 25 % of the Time

Work Location(s)

:

Georgia Power Headquarters – 241 Ralph McGill Blvd. NE

241 Ralph McGill Blvd. NE

Atlanta

30308