Sponsor Funded Executive | Associate Director, Marketing (Working Title: Associate Director, Communications and Marketing)

• Provides leadership and oversight to GHPC’s strategic communications and marketing plan, including developing quarterly goals and activities for each strategic objective.
• Develops, monitors, and measures communication strategies that successfully inform and convey key messages to the targeted audience. Uses analytics to effectively measure and share outcomes.
• Develops and executes marketing and communications plans with clients and external stakeholders.
• Cultivates and works collaboratively with local and national media to promote the work of GHPC.
• Builds awareness through GHPC’s brand; upholds and maintains the graphic identity.
• Builds a health communication and marketing portfolio for the center by identifying, securing, and managing sponsor‐funded communications and marketing opportunities
• Provides leadership and guidance on sponsored‐funded projects that require marketing and communication perspectives.

• Oversees the development of all internal and external communications, including print collateral (brochures, policy briefs, research reports, posters, fact sheets, newsletters, postcards, etc.) and digital marketing (website, social media, videos, e‐newsletters, blogs, webinars, etc.).
• Directs public relations efforts and serves as the point of contact for media interactions. Cultivates coverage of GHPC’s initiatives within the university and externally.
• Oversees press releases, interview preparation, op‐eds, etc.
• Oversees the planning and ensures the success of meetings and events including anniversaries, client meetings, briefings, workshops, conference sponsorship and tradeshow participation, and presentations.
• Prepares talking points, presentations, speeches, and other supporting materials for GHPC’s leadership.
• Develops internal messaging regarding strategic direction, knowledge management, client relations, crisis communication (reputation management), and human resources.
• Supervises communication and marketing team, including permanent employees, students, and consultants.
• Provides administrative oversight and monitors budget, staffing hours, and project efforts.
• Oversees communication support for GHPC’s research staff, ensuring that copy and branding meet GHPC communication standards using quality assurance procedures.
• Represents GHPC with clients, external stakeholders, and vendors and at state, regional, and national conferences and meetings.
• Serves as the liaison and direct contact for other communication offices within Andrew Young School of Policy Studies, Georgia State University, and external partners; pitches stories and shares information to build awareness within the university.
• Provides administrative leadership to GHPC as a member of the management team and the GHPC executive leadership team.
• Supports GHPC’s CEO and executive leadership team in an effort to promote the center:
  • Plans and prepares presentations for clients, government agencies, national panels, and meetings.
  • Creates collateral materials tailored to specific briefings and presentations.
  • Light speech writing and development of media talking points.
  • Attends high‐level meetings and conferences in support of the CEO.

Disclaimer: This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee’s direct supervisor.