Social Media Specialist

Social Media Coordinator

Green Flash is looking for a results-driven Social Media Coordinator to plan and execute our social media strategy, develop social media content, and program all social media and distribution channels in an effort to build brand awareness and loyalty, increase traffic flow to linked pages, and ultimately result in sales conversions online and at retail. The Social Media Coordinator must be a self-starter who is able to work in a fast-paced, high-pressure environment with a variety of dynamic personalities. This position is located in San Diego, CA.

Develop and implement social media strategy and best practices across various platforms (e.g. Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, Google+, Tumblr, Vine, etc.)

Develop and implement daily, weekly, campaign-driven and long-term social media content strategy

Execute the social media plan utilizing tools such as Sprout Social, WordPress, Mailchimp, etc.

Write social media content that is consistent with the Green Flash brand voice

Work with Project Manager to ensure editorial calendar deliverables are on track

Work with creative team to request, develop and apply imagery that is consistent with the brand messaging

Track, measure and report results; use data to optimize and evolve our social marketing strategies

Grow the brand’s social media audience & engagement across all channels, and create a sense of community among top contributors – engage with audience/community and respond/react to comments appropriately

Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques

Monitor social media forums, chat rooms and community platforms (blogs, etc)

Develop content and draft copy for weekly e-newsletter sent to national and regional consumers

Distribute and track weekly newsletter dissemination via MailChimp software

Implement strategy to grow newsletter database

Suggest, organize and execute social media hosted contests and giveaways

Become a brand ambassador and advocate of Green Flash in social media spaces, engaging in dialogues with our audience where appropriate/when directed

Own and update brand’s social media dashboard and report success and lessons learned; actively “listen” to the social media community and regularly report findings.

Desired Skills and Experience

2+ years of social media management for a brand, website and/or media company

Bachelor’s Degree in marketing, communications, advertising or related degree

Understanding of the craft beer industry, experience working in the craft beer industry is a plus

In-depth knowledge of social media for business use and technical familiarity with popular social media platforms and tools and their respective participants (Facebook, Youtube, Twitter, Instagram etc.)

Team player, with the confidence to take the lead and guide and educate other departments when necessary on social media tactics and strategies

Good technical understanding of web tools including tools currently in use including WordPress, SproutSocial, MailChimp, Microsoft Office, with an ability to pick up new tools quickly

Solid knowledge of search engine optimization principles and best practices

Excellent copywriting and communication skills; working knowledge of writing for SEO

Experience working with advertisers on social campaigns a plus

Editorial and/or a marketing/PR background helpful

Ability to develop a genuine passion for our brand and products

Ability to travel 10%, and work nights and weekends and needed for industry-related events

Interested candidates, please reach out to : jobs@greenflashbrew.com