Social Media Marketing Manager

PennWell Corporation is a cutting-edge media and events company responsible for covering a variety of industries where
decision-makers across the world look first to gain the leading edge in their markets. With a fast-paced and growth-oriented environment, PennWell values exceptional performance and recognizes the outstanding people who work together to make success happen.
PennWell offers a comprehensive benefit and compensation package as well as a friendly and integrated culture with a business casual work environment.

Job Summary :

The Social Media Marketing Manager will perform a range of marketing support duties related to the daily operations of the social media audience engagement, reporting and revenue driven product fulfillment. The person in this position will assist with the
reporting on social media marketing campaigns, online marketing audience building efforts and social media product analysis.

Responsibilities :

• Serve as expert for best practices for leveraging social media in editorial, sales and marketing efforts in B2B media
• Establish top methods for content posting and leveraging the optimal response from social media efforts
• Manage social media ad campaigns for audience conversion
• Project based work to support for the audience marketing efforts in the social media channel
• Consolidate data from campaigns, surveys and product adoptions to report on project success metrics
• Compile monthly Social Media audits of all PennWell Brands
• Analysis of potential solutions for managing, monitoring and reporting on social media marketing efforts
• Provide ad hoc project support for Social Media audience building efforts for all brands

Essential Qualifications :

• Working knowledge of Social Media Marketing and how social media platforms apply to B2B media audiences.
• Excellent time management skills and the ability to prioritize projects to meet deadline
• Good copywriting skills and ability to craft messages unique to the audience and platform
• Understanding of Search and Content Marketing and how they affect the larger online marketing strategy
• Proficient with Word, Excel, and PowerPoint
• Ability to present data and research to large groups of people
• Quick learner who enjoys learning new systems and software

Non-Essential Qualifications :

• Have a Bachelors Degree in Business and/or Marketing or currently working towards one
• Working knowledge of HTML and Photoshop